The agency decided to abandon the cliches - Art Nouveau ribbons, heraldry, gold, crimson and green colours, Schwabacher font etc. They are overused and not communicating the needed craft. The agency put emphasis on simplifying the logo and marrying the analogue world, represented by a series of fine pencil-drawn motifs and lettering, and digital world, represented by simple shapes and clean spaces filled with an unorthodox colour-coded palette distinguishing the 15 beers.
Skall is inspired by Aztec culture and the symbolic golden eagle. The design consists of six different options, each in a glass or metal finish. Each option bears a unique illustration of an Aztec God. Three glass options are special editions, containing standard alcohol and a syrup extract. The alcohol and modest syrup glass vessels are stacked in a hand-crafted leather housing and in a wooden box, adorned by the more revered of Aztec Gods. In contrast, the Metal line have a gold, silver and bronze finish and are presented in a white leather case, highlighting the secondary Aztec Gods.
Unrefined sake is not widely known abroad. Awanawa's mission is to provide genuine sake to people all over the world in a whole new style. The design aims to make this new brand a different genre than Japanese sake. In Japan, distribution in a new technology complex bottle, which has never been done before, can be used to reduce the weight of the product, to shield the light for quality retention, and to represent the fine texture that could not be expressed with conventional technologies. It was possible. With this design, designer wants people overseas to experience the fresh taste of sake.
Aznauri is a Georgian alcoholic brand that has being sold in Ukrainian. The Aznauri brand creates in the consumer's mind the atmosphere of an old noble Georgian family, in its luxury and aristocracy. As new product niche was created for this brand, It was important to make this product fashionable, sparkling and attractive, as well as to communicate the essence of the Aznauri brand.
The need of developing a complete rebranding project for all product lines and the initial concept of the Aznauri brand itself were the inspiration for this project. Because Aznauri brand was created many wears ago it was outdated in the continuously changing market. The goal was to completely recreate its visual identification system. High-quality paper was used for the printing, which, in combination with the use of a whole spectrum of techniques and methods, made it possible to achieve required results.
Most companies from financial / bookkeeping industry communicate in an old-fashioned way: realistic photos of formally dressed corporate workers, that shake hands or sign contracts. The visual communication strategy chosen for AccountAnts is absolutely different from what you would normally expect from the above-mentioned organizations. In these social media posts, illustrations creatively present, "The Reason Why" start-ups and other small to medium companies should partner up with AccountAnts, featuring the strengths in an engaging manner.
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