New packaging identity created specifically for the international market. Has been imagined the ‘typical’ experience of a foreign tourist who is travelling in Italy for pleasure or business. Around this idea, has been created a picture of a traveller in a restaurant or trattoria. As they are making notes on the things that have amazed them the most about our beautiful country, they are savouring some typical dishes, accompanied with the brand’s delicious products. An imagery made of colours, flavours and textures, but most of all flavour.