People will feel that life will be better and believe in the quality of GROW WATER. GROW WATER not only brings thirst to people, but also brings people's attention to healthy lifestyles and their motivation for self actualization. Design concept：The spiral structure at the bottom is inspired by the DNA spiral form, representing the water of life.And based on the brand concept of Oriental philosophy, the inspiration of bottle sticker design comes from the overall layout of the "One Thousand Li of Rivers and Mountains".And the artistic expression of Mondriaan's modern.
The teabag packages are designed with totem icons for countries where different types of tea are originated from, e.g., dragons and crane for China, while elephants for India. Special printing techniques are applied in the package production to match the high quality teabags. Based upon the understanding of the Chinese business people's pursuit for quality life in their trips, the selected teabag packages are designed with totem icons that belong to the country where the tea originates, e.g., dragons, phoenix and crane for China, while elephants from India.
Happiness and fortune are two major concerns in the celebration of the Chinese New Year. As a leading brand in leisure snack manufactures in Chinia, Laiyifen has long conceived such an idea as to make a gift box for the most important festival to the Chinese people. To make the perfection more perfect selected as the theme, four illustrations are made to match the four main product series of the company. Focusing on the main theme, i.e., making perfection more good, artists are invited to make the four illustration: purple swallows, peacocks, pheasan and magpies for joyous occasion.
Quality of water leads the most important part to make Japanese sake. The new package has three types of label and all of them are designed to express a stream of its water and wabi-sabi, aesthetic sense in Japanese art emphasizing quiet simplicity and subdued refinement, by calligraphy to appeal smooth taste of the sake. The company new logo is designed with a hope for the brewery to continue their over-300-year tradition for next hundreds of years.
The power of the brand lies not only in its ability and vision, but also in communication. An easy to use catalogue filled with strong product photography; an consumer orientated and appealing website that provides on-line services and an overview of the brands products. We also developed a visual language in the representation of the brand sensation with a fashion style of photography and a line of fresh communication in social media, establish a dialogue between the company and consumer.
This design includes a graphic game. Now the packaging shows the location of coffee production. It should be mentioned one of design method which use geographic areas on the packaging, which turns into a pattern. Brand name using geotag emphasizes the idea. For the buyer using of natural image specifically hints to environmental friendliness and direct link with nature. This design was created for the craft coffee shop - this is a special category of coffee packaging with high requirements for uniqueness.