Believe Design Magazine

Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Dell' Albero limoncello

Dell’ Albero translates to ‘from the tree’ and this inspired the hand-crafted treatment of this iconic Italian lemon liqueur. By way of tradition, the base of each lemon tree is coated with white paint to deter crawling insects from reaching the fruit. A white ceramic base resembling the tree trunk forms an integral part of the design and provides a functional purpose by acting as both a stand and ‘chiller’ for the bottle when placed in the freezer prior to serving. Finished with age old hand-crafted techniques, the result is a bold re-interpretation of the traditional Italian limoncello.

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Dependable

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Eggs for Soldiers

Eggs for Soldiers is a free range egg brand created to raise awareness of the Help for Heroes charity. We wanted to show support for the sacrifice made by our armed services, and being a commodity product, 'eggs for soldiers' makes it effortless for consumers to show their support. The brand's name points to the quintessential British breakfast, boiled eggs and toast 'soldiers', whilst also communicating its charitable intent. Using iconic product photography, we developed a visual and emotional icon for the brand ('the egg medal'), rooted in its partnership with Help for Heroes.

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Up Your Street

Up Your Street is a brand idea created to reinvent and reinvigorate the ailing cottage cheese category. The concept is built around the notion of moving cottage cheese on from the safety and comfort of its old 'cottage' to live in more exciting and exotic homes. In doing so the product itself is reinvigorated and re-presented in new and interesting flavour combinations. The house-shaped Tetra Pak format brings this concept to life in-store, creating a 'street' on shelf and invites possibilities for new variants, sizes & limited editions.

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Power Lunch

Power Lunch is a range of lunch solutions - all containing fish, aimed at busy city workers looking for fast, healthy and inspiring food. The 'Power Lunch' name is a play on the business cliché and intended to convey the nutritional power of fish. The execution holds a tongue-in-cheek 'mirror' up to our proposed consumer and the 'kipper tie' highlights the fish content and evokes the product proposition through choice of pattern and colours. The 'black tie' and 'dress down Friday' routes were thoughts to further brand engagement as limited edition offers.

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LAXART museum

LAXART is a museum that brings LA artists and artworks based on LA into one space. The new LAXART logo celebrates the life found beating throughout the city through its multiple colors and layers of X-shaped lines. The colors and X's build on each other to represent the diversity found in Los Angeles. The logo can also adapt to a variety of surfaces and mediums, subtly shifting from print, to web, and other interactive environments to accommodate to a continually shifting city.

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