Metaxa Grande Fine pays tribute to Greece and its aspirational way of living. The original white porcelain decanter, decorated with Greek folk art, helped establish Metaxa Grande Fine as a prized gift. Today it is re-introduced in a limited Collector’s Edition, inspired by its Greek roots, with a new contemporary look, capturing the essence of life and the free spirit of the Aegean Sea. Agean Blue brush strokes, set against the white porcelain bottle reflecting the magnificent light of Greece, give a fresh new look while still maintaining the unique identity of the Metaxa Grande Fine bottle.
Slid is a drink through disposable lid with an angled design that improves the flow of hot drinks and offers ergonomic references to prevent direct contact between the hand and the drinking hole. The design improves drinkability and addresses sanitation concerns of conventional flat top lids which limits drink flow and often lacks physical or visual references when securing lids on the cup.
The design is made on a carton tube paired with a aluminated printed paper. On the aluminium mirroring paper has been create a special effect printing with Silver Pantone in order to obtain two different silver effects. One is shining and the other, in comparison, appear solid. Above on that we emphasize the design of the label but in a different and more sophisticated style.
New packaging identity created specifically for the international market. Has been imagined the ‘typical’ experience of a foreign tourist who is travelling in Italy for pleasure or business. Around this idea, has been created a picture of a traveller in a restaurant or trattoria. As they are making notes on the things that have amazed them the most about our beautiful country, they are savouring some typical dishes, accompanied with the brand’s delicious products. An imagery made of colours, flavours and textures, but most of all flavour.
The DIAVELO campaign, We Are Electric - Are You, has a different strategic approach from how the bike industry usually make campaigns. Instead of showing action pictures of bikes in driving locations, this campaign shows and involves a set of people who reflects the target group of the DIAVELO electric bikes. The main focus of this campaign is simplicity, repeating the electric message and the direct appeal of the DIAVELO brand which makes the campaign useful over time.
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