The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality. Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts.
In order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, it combine the aesthetic feeling of traditional culture and modern elements to interpret the life concept of returning to original nature, and staying healthy and progressive embedded in the brand. The overall design is based on the "Chinese style" illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii.
The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.
The packaging design of this product integrates the local nature, culture and tourist attractions, and combines the characteristics and themes of the product itself to enhance the scene experience of consumers. Visual changes brought about by separate images and different packaging combinations are easier to form sales interaction and communication. There is a card attached with the product, the front side can be used as decorative painting display, and the back side is a line drawing screen, which can be filled with color and doodle freely to increase consumers' participation experience.
The design was inspired by the posture of the trunk of the old vine and the unique ecological environment of the plateau. Use Chinese ink painting techniques to express the texture of grape trees, and three spirits to represent the unique natural environment of Shangri La. The butterflies represent the local air, the fish represents the local water, and the pines represent the local soil. The whole picture is divided into three parts, which can be combined to form a complete picture of vine growth. In this way, people are urged to protect the ecological environment and inherit the national.
The inaugural release from The Craft Irish Whiskey Co., The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, locked by an ancient Japanese lock with a dedicated key stored at the back. Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.