The pixelate effect typeface is the most interesting detail on this bottle. Characters are split out and designed separately, each stroke standing for a different building block, in which pop art is endowed with childish fun. The flexibilities of pixels or building blocks will provide a wide range of applications and combinations. Building blocks and pixels are important graphics representing methods. This kind of illustration may help this product to achieve more effective communication with young consumers.
In the modern world, people are constantly exposed to the aggressive effects of external negative factors. Bad ecology, the busy rhythm of life in megalopolises or stresses lead to increased loads on the body. To normalize and improve the functional state of the body, supplements are used. The main metaphor of this project has become the diagram of improving the well-being of a person with the use of supplements. Also, the main graphic element repeats the shape of the letter F - the first letter in the brand name.
The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.
The Secret Tarps packaging is made in the so-called modernized retro/vintage style with a feeling of old-school notes so a master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.
The design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning. The bottle design took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Chinese New Year (CNY) is a historic festivity in Asia dating back to 14th Century, with three classic traditions that are pillars to CNY: BaiNian, where family and friends visit each other’s homes with gifts and well wishes; Candy Box, with compartments of treats for guests to enjoy; Red Packets, envelopes within which tokens of care, such as money are shared. In this campaign, the three key traditions are designed into one gift. Celebrating the brand’s annual theme of APxArt, traditional CNY themes are distilled into abstract layers, breathing modernity into this classic festivity.
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