Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.
The Gatorade Rookie Bottle was launched in February 2024: a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, the company took feedback and insights directly from parents and their youth athletes. With their help, three crucial features and functions were identified: mobility, durability and cleanability.
Continue readingFeira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next. As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change.
Continue readingEvery spring, major internet companies conduct recruitment campaigns focused on university students, especially for internships. At the end of 2020, 5 Senses Design was commissioned by Tencent to create a visual packaging solution for their 2021 spring internship campaign. The design aligns with Tencent's slogan, showcasing creativity and appealing to young audiences while conveying a trendy image. The campaign achieved impressive results, with over 100,000 views and 1,000 positive comments, receiving favorable feedback from students and enhancing Tencent's employer brand among youth.
Continue readingThe limited edition packaging for Shiny Meadow 2025, themed around the Year of the Snake, features an innovative champagne bottle profile, a gold foil closure, and an interactive double-layer labeling system. The top layer of the label exhibits a snake pattern that can be lifted without damage, unveiling a hidden blessing phrase on the lower layer. Traditional Chinese zodiac symbols is transformed into a consumption ritual, while the streamlined grip design of the bottle enhances the experience of drinking fresh milk, making it culturally enriched and engagingly anticipated.
Continue readingTo overcome children's resistance to food resembling medicine, the designer chose a packaging with adorable animal images and a green bottle, integrating the label for a non medical aesthetic. This innovative packaging reduces children's psychological burden. The animals' bright eyes attract attention, clearly conveying the product's eye health benefits to kids. The professional and appealing design ensures user trust, making the product both child friendly and reliable.
Continue readingThe bottle design and labels for Romance are inspired by the brand's name, with feminine curves reflecting romance. Each label features a modern Indian woman's face in a romantic situation, emphasizing the product’s cultural origin. Designed for parties and cafes, the labels use vibrant colors to evoke joy and energy. The modern 2D vector illustrations in a cubist style distinguish this product from others, which typically feature real fruit designs.
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Believe Design Magazine features advertising and packaging design projects from best agencies.
Drinking Glass by Florian Seidl
Sunday, 8 FebruaryCinema by Ajax Law
Saturday, 7 FebruaryInstallation by Ryumei Fujiki and Yukiko Sato
Friday, 6 February
Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.