Challenge was to create a feminine perfume product and packaging for the GCC and African markets. Conceptualized from the visual narratives of woman’s obsession and desire, representation for fashion, class, and luxury was translated into the concept for this product along with the name "Bonita". Designers took inspiration from the Hobo handbag as a metaphor to tell the story of a woman’s obsession and desire.
Pagoda Fruit Co., Ltd. is one the largest fruit retailer in China. The main icon of Pagoda Fruit is a Dancing Monkey. Because monkey is very often deified in Chinese traditional culture, the figure is use in many occasions. When Leng Chen design this series of drinks, Leng Chen want to create a monkey figure that is not that common in China. Leng Chen contacted his Polish artist friend - Anna to cooperate in this project. The design idea was to deliver happy & fun feeling in the product, and that is what Leng Chen presented in the final design, a group of monkeys dancing in a jungle party.
The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output. Modern culture and traditional culture are integrated and innovated to a large extent. The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers, arouse the new trend of traditional culture and enhance cultural identity Sense.
Saintly Flavours is a gourmet food gift set that targets the consumers of high-end shops. Following the trend in which food and dining have become fashionable, the inspiration for the project comes from 2018’s Met Gala fashion theme of Catholicism. Jeremy Bonggu Kang tried to create a look that catches the eyes of the high-end shop consumers, using the ornate and traditional etching style of illustrations to represent the rich tradition of art and high-quality food making in Catholic Monasteries.
This collection is inspired by the exaggerated clothing styles of medieval European ladies and the bird's eye view shapes. The designer extracted the forms of the two and used them as creative prototypes and combined with product design to form a unique shape and fashion sense, showing a rich and dynamic form.
Creative hi-tech technology combined with poetry online for the launch of a jewellery collection: an interactive walk through a magical castle giving access to the heart of the Four Tales, where decor and characters offer surprising interactions. A real-time rendering engine allows great freedom of movement. The user is immersed in this virtual world and invited to discover the numerous facets of the collection.
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