The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. The visually rich and engaging brand platform tells a unique and totally 7UP story. The brand tagline, Feels Good to be You, was brought to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP.
The 7UP vintage cans, available outside the US, were created in collaboration with artists worldwide. The challenge was to extend the brand’s 2018 refresh and drive incremental sales, so the vintage pack program was developed to highlight 7UP’s quirky legacy. 7UP has always celebrated individuality and non-conformity in its own way. Referencing its history, the team created a visually rich and engaging platform. Each piece of artwork was inspired by the people, culture, and aesthetic of 7UP over the decades. Fido Dido is a trademark of Fido Dido Inc., used with permission. All rights reserved.
The Good Stuff is the new innovative range of no-rinse conditioners, each consciously tailored for different hair types and packed full with essential nutrients. For the brand’s inception, forceMAJEURE Design designed the range's packaging, developed its core messaging and identity system. The agency's priority: simplifying and elevating millennial women's haircare routine while delivering an eco-friendly solution. The product range is 100% recycled and 100% recyclable.
This corporate film was created as part of marketing communication for Minna Padi, one of well known Indonesia’s securities company, the video itself was released on YouTube and also appear on in-office displays in Minna Padi. The goal from the video is to showcase the Minna Padi business values, ethics, and the direction of the brand going in right now, through compelling, out of the box and inspiring visual storytelling movie.
The idea of this brand gift box’s shape is from the shape of Fineherbs’s company logo, which is the complex of "flower bud and leaf-shaped complex". The brand gift box is made of recycled pulp mixed with lavender seeds and is lightly scented with lavender. The bottom of gift box is embedded with Zinnia seeds. After the gift box is already used, it can be moved into the soil and watered it. Therefore, Zinnia seeds will continue to grow up, meanwhile, meaning the new life and new hope.
Reminding home bakers that nothing compares to homemade, the Allison's redesign brings the joy of home baking back to the forefront of the brand. The design needed to create a jolt on shelf, as all flour bags look the same. By utilising the structure of the bag, which lends itself to the perfect loaf size, the packs are designed to look as if they are freshly made breads and cakes on a bakery shelf. Creating an inspirational, artisanal bakery for Allison's, but in the flour aisle!
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