Believe Design Magazine

Wei Sun

White Wine Packaging

Saturday, 3 October 2026

Flow

Flow is a packaging design for white wine that encourages moderate drinking. The bottle is shaped like an hourglass and is made of transparent double-layer glass. The simple outer layer allows the inner hourglass container to be seen. A scale in milliliters is marked on the bottle surface. The hourglass form makes the drink flow slowly, so pouring takes longer and the poured amount is easier to control. The outer box is made of transparent PVC. Flow links drinking with the passing of time and reminds people to value health.

Victor Weiss

Olive Oil

Friday, 2 October 2026

Oliv

Oliv is a packaging design for a Swedish extra virgin olive oil brand. The main bottle is made of borosilicate glass with a glossy finish that reveals the color of the oil. Olive oil is usually sold in tinted glass or in tins to limit exposure to sunlight. A patented glass combination was developed with a partner manufacturer to keep the oil visible and protect its quality. A second bottle, for a flavored oil, carries a hand printed matte label with blue textured foil. The black box is filled with shredded hinoki wood.

Heng Luo

Men's Perfume Packaging

Thursday, 1 October 2026

Cain Grenade

Cain Grenade is a packaging design for a men's perfume. The container takes the angular form of a grenade, giving the product a strong and bold appearance. Layered gradient colors cover the surface and shift with the light. The outer box is formed with simple, clear lines drawn from antique motifs, creating a calm and elegant look. Several contrasting colors are combined on the box, and a raised and recessed texture is applied to add depth. Bronzing makes the details more refined. The packaging measures 60 mm in width, 55 mm in depth and 120 mm in height.

Hengchen Shi

Packaging Design

Wednesday, 30 September 2026

Effortless

Effortless is a packaging design for a customized hair care brand. The brand offers more than 300 precise hair care solutions based on hair type, living environment and styling habits. The packaging carries only functional information, arranged in a clear visual order so that function and appearance are unified. The logo uses a humanist sans serif typeface, and the symbol joins the letter E with a precise scale line. A variable grid system based on a ratio of 1 to 1.414 guides each layout. Each package measures 52 mm in width, 52 mm in depth and 190 mm in height.

Wu Yao

Liquor Packaging

Tuesday, 29 September 2026

Shebude Wine

Designers used a jade pattern from the Warring States Period as the main element of the outer packaging. The shape of bottle adopts the most classic cylindrical shape. The upper half of the wine bottle is plain and transparent, the lower half is striped glass, and the bottom is made of gold in the shape of Chinese mountains and rivers. The silver outer box is printed with Chinese classic patterns. The cutting technique is elegant and powerful and the style is fresh and unrestrained.

Shinji Yaoita

Packaging Design

Monday, 28 September 2026

Japanese Sake

This is a special sake design created to commemorate the 180th anniversary of Hasegawa Sake Brewery. 180 years of traditional taste and skills have been passed down through the generations, and the tree ring was used as the main visual to express history and the future. The colors of the entire outer box were inspired by ink painting to express tradition and luxury. The commemorative logo is printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.

Design team of the day

Special Coverage

Saturday, 26 September 2026

World's greatest design teams.

Sometimes you need a very big team of talented designers to come up with truly great designs. Everyday, we feature a distinct award-winning innovative and creative design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide. Get inspired by the original works by grand master designers.