Believe Design Magazine

Ofen Hu

Packaging

Wednesday, 16 October 2024

Johnnie Walker Limited Edition

This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, They can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".

TIGER PAN

Packaging

Tuesday, 15 October 2024

Lineage de La Foliole

Ancient Chinese used a leaf to perceive the world, like seeing a World in a Grain of Sand, and a Heaven in a Wild Flower (Blake, W. 1968 Auguries of Innocence). Referencing from the process of extracting the treasure from big Pu'er tea leaves, they designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes. With minimal design elements, the product shall pop amongst the tea market’s overly complex designs.

Chi Forest

Natural Mineral Water

Monday, 14 October 2024

Ucon

It is the first high-quality drinking water brand featuring soft mineral water in China. The overall design of the two parts shows harmony while having contrast.The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane.

Kaoru Mizuno

Food Packaging

Sunday, 13 October 2024

Have a Nice Can

The package consists of individual packaging sleeve, gift bag of 3 cans, gift box of 6 cans, 9 cans and 12 cans. A Handle of gift bag uses a rope that resembles a fishing port. Gift boxes are made up of bright orange (representing the sun) and blue (representing the sea). Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side so they can use as a store display which direct the boundless sea.

Sasha Sharavarau

Label

Saturday, 12 October 2024

The Treasure of Zbojniks

Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers who participated in insurgencies against serfdom. People believed that they had hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this became the main idea for the design creation. The combination of regional ornaments, crossed shepherd’s axes, and a shield symbolizing the warlike nature of Zbojniks, the Velky Rozsutec mountain, hiding many treasures - each element of the label has its significance and tells unique stories from Slovak folklore.

Shanghai Yuanshang Culture Communication

Coffee Packaging

Friday, 11 October 2024

Freeze Dried

Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of ingenuity, quality, and fashion. To echo the brand theme, the packaging is mainly designed based on young and fashion images, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture are unique and fashionable.

Believe Design Magazine

Johnnie Walker Limited Edition

Lineage de La Foliole

Ucon

Have a Nice Can

The Treasure of Zbojniks

Freeze Dried

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Johnnie Walker Limited Edition

Lineage de La Foliole

Ucon

Have a Nice Can

The Treasure of Zbojniks

Freeze Dried

ABOUT ME

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