Believe Design Magazine

Backbone Branding

Chocolate Packaging

Saturday, 8 August 2026

Mirzam: Monsters Collection

Chocolate-makers from the UAE (Dubai) needed a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, the team designed each element with a fascinating story around the whole concept. The brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways was created. A journey from one country to another, meeting monsters and mythical characters. The packaging design is the illusion of a journey between myth and reality.

Ximena Ureta

Wine Packaging

Friday, 7 August 2026

Organic

Organic is a wine label design created for a certified organic and vegan wine brand. The label is inspired by the self-sustaining ecosystem of organic vineyards, which are grown without chemicals or synthetic products. That natural balance protects the vines from pests and diseases and supports the health of the grapes. The label is printed on recycled certified paper in four special colors, using digital offset with silkscreen finishes and a protective varnish. Printed reliefs replace metallic stamping, so metallised foils are avoided.

TIGER PAN

Instant Tea Essence

Thursday, 6 August 2026

ZhuoQing

ZhuoQing is a packaging design for an instant Pu'er tea essence powder. The powder is extracted through a long process and dissolves completely in water with no residue. The outer box is made of tinplate, the inner box of paper, and the single servings are wrapped in aluminium foil. The slim pull-out carton can be opened and held with one hand, and the reopenable structure keeps the package easy to carry and use. The graphics are based on folk embroidery patterns from Yunnan and show scenes of tea planting and picking.

Giovanni Murgia

Wine Label

Wednesday, 5 August 2026

Cera Una Volta

Cera Una Volta is a wine label and gift box design created for a small winery. The label carries an illustration in a fairy tale style that tells the story of the wine and of the people who produce it. A young girl and a swallow are shown flying to follow a dream. The label is printed on coated paper with a texture that recalls fabric, finished with a soft and silky treatment, soft touch colors and embossing. A transparent burgundy bottle reveals the golden color of the wine. The matching box holds three bottles and is covered with the same paper.

Langcer Lee

Packaging

Tuesday, 4 August 2026

Chinese Mooncake

Chinese Mooncake is a gift box designed for mooncakes offered during the Mid-Autumn Festival. The outer box follows the form of a traditional Chinese food box. An embroidery-style illustration shows an aerial view of a banquet of the Tang Dynasty, including wooden architecture and dancers. Each part of the illustration is separated by die-cutting and then joined again, so the packaging gains depth and layers. The inner box presents dance movements from Rainbow Skirt and Feather Coat, combined with classical Chinese colors such as royal purple and bamboo green.

Wen Liu

Alcoholic Beverage Packaging

Monday, 3 August 2026

Gogoon

Gogoon is a bottle and packaging design for baijiu, a Chinese distilled spirit. The bottle has a simple cylindrical form that expresses purity. The shoulder carries a hammer pattern that refers to careful craftsmanship. The body is finished with a fine daylight grain texture that reflects light across the surface. The cap combines metal, leather grain and wood, giving a plain shape a rich texture. The bottle measures 75 mm in width, 75 mm in depth and 260 mm in height. The design presents baijiu in a light luxury style for a new group of consumers.

Believe Design Magazine

Mirzam: Monsters Collection

Organic

ZhuoQing

Cera Una Volta

Chinese Mooncake

Gogoon

ABOUT ME

RECENT POSTS

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER

Mirzam: Monsters Collection

Organic

ZhuoQing

Cera Una Volta

Chinese Mooncake

Gogoon

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER