Believe Design Magazine

PepsiCo Design and Innovation

Food Packaging

Saturday, 26 October 2024

Lays Dungeons and Dragons

AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Iris Fan

Milk Beer Packaging

Friday, 25 October 2024

Miok

The brand identity design and packaging design for Miok is adventurous, creative, and joyful. The concept of Miok's brand identity is "Mixing", which represents the mix of milk and beer. Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Chien-Cheng, Liu

Free-Range Egg Gift Box

Thursday, 24 October 2024

Win the Future

It spearheaded the gift boxes creation, infused with ESG principles from printing to packaging. By opting for soy-based ink and eschewing repetitive hot stamping, the design amplifies recyclability, echoing a steadfast dedication to sustainability. This metamorphosis elevates ordinary chicken eggs into meaningful gifts, embodying sustainable values. Through the innovative integration of eggshell paper trays, a product of Chinyi Eggs Technology, the design showcases environmental friendliness and recycling practices while ensuring outstanding durability and texture.

MC BRAND

Lubricant Packaging

Wednesday, 23 October 2024

Tree in a Bottle

The Brand innovatively team uses fully biodegradable packaging, ensuring that each barrel naturally decomposes and integrates into the environment. The seed paper label, which can give rise to new life after use, demonstrates Mc Brand's commitment to environmental practices. The design is inspired by the Iucn Red List of Threatened Species, featuring embossing that showcases the image of toucans from the South American Amazon rainforest, highlighting the vulnerability and beauty of these endangered species facing environmental challenges.

Huang junjie

Packaging Design

Tuesday, 22 October 2024

Jiugui Collector Product

Jiugui Liquor is the head brand of China's rich flavor Baijiu. In order to give back to favorite consumers, special commemorative collections are launched. The design style contains rich Chinese aesthetic sentiment and ancient flavor.

EvanChen

Tea Packaging

Monday, 21 October 2024

XinJiHao Puer

In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years. The mountain pattern in the outer box and the three-dimensional mountain sculpture in the inner pot represent the mountain that the tea passed through in the process of transportation and the mountain that gave birth to the tea respectively, making the ancient Pu'er tea a container with unique memory.

Believe Design Magazine

Lays Dungeons and Dragons

Miok

Win the Future

Tree in a Bottle

Jiugui Collector Product

XinJiHao Puer

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Lays Dungeons and Dragons

Miok

Win the Future

Tree in a Bottle

Jiugui Collector Product

XinJiHao Puer

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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DISCOVER