Believe Design Magazine

Embossed Nutella

The embossed Nutella jar has been designed to be reused for food preservation once the cream has finished. A new format of the iconic shape of the Nutella jar suitable for food preservation, with significant benefits in terms of ecological sustainable life cycle. On the front, a raised glass imprint shows the logo with the company’s traditional image. The first ever Nutella jar designed and produced especially to be reused for food preservation.

Cloudy Tea

Combined with the packaging of traditional Chinese calligraphy and painting scroll, the design involves the inspiration of scroll into the tea tube and tea bag, which has different features from other designs. The advantages of this design is that people will have a sense of ritual when they opened the package. After opening the knot, it unfolds a picture of Chinese landscape painting which is composed of the roots of a tree, leaves of tea and flower of tea. It can not be seen before opening, thus the packaging only has concise patterns which only includes teapot, words and seal.

Marais

Gift packaging for cakes (financier). The picture shows the 15-cake size box (Two octaves). Usually, gift boxes simply line up all the cakes neatly. However, their boxes of individually wrapped cakes are different. they cut costs by focusing on only one design, and in making use of all six surfaces, they were able to recreate every type of keyboard. Using this design, they can create any keyboard size, from small keyboards, to full 88-key grand pianos, and even larger. For example, for one octave of 13 keys, they use 8 cakes. And an 88-key grand piano would be a gift box of 52 cakes.

LIFEWTR Series 1

Double Cross

The packaging for Mr. Pip's Double Cross was designed to showcase the unique and iconic form of this new and wildly fun tabletop game. With a game made to be displayed as modern decor, molded packaging was developed from environmentally friendly paper pulp, to showcase the game's design. This also allows the packaging to be stacked with multiple units tessellating, dramatically conserve shelf and shipping space. Rubber bands were selected to remove the need for glue, which also allows the product to be accessed without damage to the packaging.

Pepsi Prestige