Believe Design Magazine

Aya Codama

Bottle and Box

Sunday, 30 June 2024

Japanese Sake “KOI”

This package is for Japanese Sake, which is called "KOI". Koi is a vividly patterned ornamental carp that represents Japan. Our package expresses the beauty of Koi, the red patterns directly printed on white porcelain bottle which resembles in the shape of carp. By cutting out the outer box in carp silhouette, it visually emphasizes the image of Koi. Japanese brush stroke technique is used on those red patterns. This vivid designed package will not only stand out in the store, but also can be an art piece to decorate your room after you enjoyed the Sake.

Studio h

Polar Iceberg Water

Saturday, 29 June 2024

Svalbardi

Svalbardi is harvested from icebergs freshly calved off glaciers in the remote Polar region of the Svalbard archipelago, 1000 kilometres from the North Pole. The pristine ice, up to four thousand years old, melts into water so pure it is almost mineral free. The design had to convey the unique source and purity of the water. Keeping the graphics to the minimum allows the bottle and water to evoke the stillness and beauty of this Arctic landscape. The addition of a gift tube is unusual in the bottled water market and singles out Svalbardi as a unique purchase.

Ning Li

Packaging

Friday, 28 June 2024

SCW Chocolate

Salzburg Chocolate Werks is a special edition that is designed for celebrating the 100th year anniversary. The packaging design was inspired by Egon Schiele’s distorted human body figure drawing. Its precise form allows the packaging to be both displayed unlimitedly straight and nested into the hexagon box. When packing the three chocolate flavors that consumer chooses, the holes of the box give them a confident feeling to the products without unwrapping it. Moreover, the color combination creates a unique identity.

Angela Spindler

Coffee Beans

Thursday, 27 June 2024

Jacobs Coffee

This packaging is unique as it takes a conventional coffee bag and places a box style lid over the top to deliver a flat surface providing both functional stackability and large format space for branding and product differentiation. The lid itself employs winged engineering to hold it in place. The wings reverse fold up against the side panels and then catch in place in the fold of the bag thus ensuring the lid can not slip off. It provides the consumer with strong brand messaging and product differentiation defined by a distinctive colour and numbering system.

Springetts Brand Design

Packaging

Wednesday, 26 June 2024

Williamson Tea Elephant Caddies

Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.

PepsiCo Design and Innovation

Exhibition

Tuesday, 25 June 2024

Pepsi MetLife Stadium

As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.

Believe Design Magazine

Japanese Sake “KOI”

Svalbardi

SCW Chocolate

Jacobs Coffee

Williamson Tea Elephant Caddies

Pepsi MetLife Stadium

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Japanese Sake “KOI”

Svalbardi

SCW Chocolate

Jacobs Coffee

Williamson Tea Elephant Caddies

Pepsi MetLife Stadium

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER