Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.
To elevate Doritos support of the LGBTQ community, PepsiCo created a purposeful and immersive experience through One Kiss, One Donation. Throughout the campaign the company leveraged TV, digital, and activation opportunities to create a virtual chain of love and respect that swept across social media and into people's hearts. Garnering over 1 million virtual kisses that were converted into a massive donation in support of the community.
Continue readingApollee, Premium Olive Oil. A product that welcomes all consumers to a journey towards the sense of the sublime. Inspired by olive tree trunks and the power of Greek olive groves, this design nods to the bond between Mother Nature and her children, while the high-quality materials lend a unique, tactile feel. That’s how sophistication and a lasting impression are created for an extraordinary culinary and branding experience!
Continue readingMminni-X-Lab is a brandy designed for young people. X means unknown, infinite possibilities, goals and hopes in the design, which represents the exploration spirit of young people. The idea of design inspired by the product concept of towards the unknown and shine. In order to get rid of the traditional idea of brandy and produce a new brand recognition, the design uses unknown and color as the creative point to attract young people.
Continue readingDesigner was commissioned to create range of dry fruit packaging meant for Indian market with strong visual narrative. Designer has created a packaging range with strong visual story of dry fruits where each nut is depicted as a king of its kingdom known as kingdom of health. Distinguished looking packaging further enhanced by using right set of color palette. By keeping entire packaging in monochromatic and only dry fruits have been kept in color photograph which is working as a focal point of packaging, the range is coming across very strong on shelf.
Continue readingPu'er tea has always been brewed using raw leaves for more than thousands of years. It looks like by extracted through tedious processes, ZhuoQing's Pu'er can be complete dissolution in water with no residue. The pull-out carton of the ZhuoQing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Continue readingPepsi Culture celebrates Mexico through a series of limited-edition cans. The design explores the rich and vibrant cultures of six Mexican cities and their passion for the arts and crafts. Through meaningful symbols and regional references the designs are brought to life as illustrative patterns that honor century old traditions and infuse contemporary design aesthetics. This blend ancient meanings and modern design sensibilities creates a rich narrative that perfectly reflects the ethos and modernity of the Pepsi brand.
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Believe Design Magazine features advertising and packaging design projects from best agencies.
Rebranded Tea Package by Eisuke Tachikawa
Wednesday, 16 OctoberMusic School by Tomasz Konior
Tuesday, 15 OctoberCoffee Machine by Florian Seidl
Monday, 14 October
Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.