Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.
To elevate Doritos support of the LGBTQ community, PepsiCo created a purposeful and immersive experience through One Kiss, One Donation. Throughout the campaign the company leveraged TV, digital, and activation opportunities to create a virtual chain of love and respect that swept across social media and into people's hearts. Garnering over 1 million virtual kisses that were converted into a massive donation in support of the community.
Continue readingA collaborative chocolate between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The deep green symbolizes the trade color of the train and the color of matcha chocolate. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs.
Continue readingPromote the concept of environmental protection, use tea waste to develop recycled paper, highlighting the characteristics of the birthplace of tea production, and good tea will be made with good mountains and water. With the logic of recycling, the public can understand the importance of environmental protection. In the process of drinking tea, care and enthusiasm for the land is generated, hope that the three (people, land, and native species) will have a positive, happy and sustainable life.
Continue readingLabel and packaging design for Blue Lagoon distillery, New Caledonia a small distillery of the islands, and their rum bottle, The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in Southern Caledonia. The objective was to create a label design that conveys the quality of the brand and creates an emotional bond with the customers in a highly competitive market. The overall feeling of the packaging is about the intertwining of tradition and modernity.
Continue readingMother Nature, the eternal inspiration, leads to an extraordinary design for a traditional way of doing. Logothetis Farm in Zakynthos, Greece, lets the values and importance of the legendary Greek heritage emerge in a dynamic way. The farm to table experience meets the magic of design, storytelling and branding. With a classic and clean identity, and a playful twist for today’s audience, the packaging gives a warm aura that welcomes all consumers to get it!
Continue readingThis work was designed by Mr. En Ke based on ancient Chinese royal culture. The packaging is redesigned with the elements of cloud pattern in the Forbidden City, the overall work of art is like an ivory, fully embodies the beauty of the Orient. Open the top cover, there is an incense holder golden phoebe wrapped in eco-friendly paper. This design works to break the traditional, will have two combustion and storage functions into a product design, so was patented in China. It has won international design awards while receiving well received from the market!
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Believe Design Magazine features advertising and packaging design projects from best agencies.
Exhibition Hall by Gao Shanxing
Thursday, 21 NovemberArchitecture by QUAD studio
Wednesday, 20 NovemberExhibition Hall by Gad
Tuesday, 19 November
Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.