Believe Design Magazine

Believe Design Magazine

Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Joshua Grant Rayner
Events Promotional Product
Wednesday, 13 May 2026

Cap Pac

Cap Pac is a promotional product designed for use at outdoor events. Cap Pac is made from a single sheet of card and combines several useful items. Two sun visors can be torn away and fastened around the head to shade the eyes. The remaining panel serves as a sign that can carry a message chosen for each event. The same panel also works as a carrier for two drinks. Recycled or certified card is used, together with waterless ink and low energy drying. The aim is to reduce the waste created by promotional material.

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Ralf Kauffmann
Campaign and Sales Support
Tuesday, 12 May 2026

Target

Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.

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Yingbo Qiao
Integrated Advertising Campaign
Monday, 11 May 2026

Don't Lose Your Biculutural

Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage.

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Ralf Kauffmann
Sneakers Box
Sunday, 10 May 2026

BSTN Raffle

The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

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Fabiano Dalmácio
Social Ad
Saturday, 9 May 2026

Full Moon

Full Moon is a social media advertisement created for Guinness. The visual was published in Facebook and Instagram feeds and stories on Halloween night in 2020, when a rare blue moon was visible around the world. The image was produced through retouching and photo manipulation in Adobe Photoshop. High resolution moon references, brand images and beer textures were combined in layers to form a single picture. The intention was to join a global conversation with a simple link between the moon and a glass of beer.

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Dennis Furniss
Packaging
Friday, 8 May 2026

Cheetos Redesign

Cheetos Redesign is a snack food packaging design created for a corn snack brand in Mexico. New national regulations banned the use of characters on packaging, so the long-standing mascot was removed. A large letter C was developed as the central graphic asset. The letter is typographic, playful and distinctive, and it works across the full flavour range. The design can also be adapted for local markets. Each pack measures 132.5 mm in width and 250 mm in height. Production uses flexographic printing on a foil substrate.

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