Believe Design Magazine

Weiquan Long

Mid-Autumn Festival Gifts

Monday, 9 February 2026

Tea and Pastry

Tea and Pastry is a gift packaging set created for the Mid-Autumn Festival. The set holds two boxes in one package, containing black tea and Su style shortbread. The surface layout is simple and plain. An ink painting shows a tea mountain, and fine lines outline the pastry. The rubbing and ink effects add an elegant character. The packaging is made of kraft paper. The design refers to the tradition of storing tea in a clay pot, which reflects lasting affection between people. The intent is to convey friendship through a modest gift.

Wen Liu

Beverage

Sunday, 8 February 2026

Wiseman Beer

Wiseman Beer is a packaging design for a bottled beer aimed at young consumers in China. The bottle is made of glass and plastic, the cap is made of metal, and the label is made of paper. A bold red and white icon is applied directly to the bottle, and a large red area expresses energy and passion. The packaging measures 230 millimetres in width, 60 millimetres in depth and 60 millimetres in height. The intent is to give beer packaging a modern look that matches the free and playful character of young people.

TIGER PAN

Skin Care Series

Saturday, 7 February 2026

Frangi Premium

Frangi Premium is a packaging series for skin care products, including toner, lotion, cream, eye cream, cleanser and mask. The iris flower is used as the central motif and appears on each package. The logo is shaped solidly in a frosted acrylic cap. Vertical stripes imitate plant stems and give the series a shared identity. A refined embossment of the iris is placed between the stripes. Frosted acrylic, matte glass and PE are used for the different products. The cream spoon and the eye cream massaging cap are also shaped after the iris.

Xiaomi

Sonic Electric Toothbrush

Friday, 6 February 2026

Mitu

Mitu is the packaging for a sonic electric toothbrush designed for children. The box is made of paper and contains no plastic. Cartoon elements and children illustrations cover the surfaces, so unpacking resembles the reading of a picture book. A pull-out drawer reveals a sequence of images that moves from tooth decay to dental plaque and finally to shiny teeth as the box slides open. After unpacking, the box can be kept as an illustrated book or a toy. The packaging protects the toothbrush and helps children build interest in brushing.

INFINITY STUDIO

Liquor Packaging

Thursday, 5 February 2026

Wulianghong

Wulianghong is a liquor packaging design inspired by the screen, a traditional item of Chinese furniture. The package brings together three representative Chinese elements: Chinese red, the peony flower and embroidery. A three-fold structure protects the bottle and displays it at the same time. When opened, the package resembles a folding screen, and the bottle stands like a collected object on a display shelf. Inlaid window frames and embroidery add an artistic effect. The package measures 225 mm in width, 115 mm in depth and 215 mm in height.

Wen Liu

Beverage

Wednesday, 4 February 2026

Cong Tai Baijiu

Cong Tai Baijiu is a commemorative packaging design for a Chinese spirit released for the year of the rat. The main motif is drawn from the door catch of traditional Chinese architecture, referring to the rat as the first zodiac animal that opens the year. The inner label combines the forms of a rat and a coin to suggest wealth and good fortune, while the outer ring uses a radiant pattern for a lively effect. The bottle is made of ceramic with a marble texture and is finished by water transfer printing.

Believe Design Magazine

Tea and Pastry

Wiseman Beer

Frangi Premium

Mitu

Wulianghong

Cong Tai Baijiu

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