Believe Design Magazine

Believe Design Magazine

Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

China Resources Snow Breweries
Packaging
Saturday, 20 September 2025

West Lake Beer

West Lake Beer is a packaging design for bottled beer. The design draws on the scenery of West Lake in Hangzhou, interpreting the Broken Bridge and Three Ponds Mirroring the Moon as abstract visual symbols. The typography combines seal script with the calligraphy style of the Song Dynasty. The outer box is finished with gold stamping and a matte film for a smooth tactile quality. The bottle is made of high quality green glass, which limits ultraviolet light and helps preserve the flavour of the beer. Stone towers shown on the bottle indicate the intensity of each flavour.

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China Resources Snow Breweries
Beer Packaging
Friday, 19 September 2025

Ken14

Ken 14 is packaging created for a beer made from domestic barley. The design abstracts the natural scene of the barley fields of Hulunbuir, using white, green and golden colors to recall the growth of barley from seedling to maturity. The layout and text follow the style of old Chinese newspapers, which supports easy reading. The materials include a biobased leather alternative made from spent grain, a non woven fabric, a recyclable kraft paper bag and a biodegradable paper box, chosen to support environmental protection.

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iflytek Co.,Ltd.
IP Character
Thursday, 18 September 2025

Fiery Spark Feifei

Fiery Spark Feifei is a brand character created for iFLYTEK, a company working in the field of artificial intelligence. The character has a simple form with sleek lines and a friendly appearance. White is the dominant color, expressing open possibilities in the artificial intelligence field, while accent colors are taken from the brand logo. Fiery Spark Feifei acts as an online assistant on the company website and applications, offering question and answer services. The character also appears in cultural products, campaigns and exhibitions.

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Chen Zhao
Chinese Baijiu Packaging
Wednesday, 17 September 2025

Sui Li

Sui Li is a packaging design for Chinese baijiu. The bottle is made of high borosilicate glass, chosen for clarity and corrosion resistance, so the color of the liquor remains visible. A seed shaped label in gold is produced with metallic transfer printing for a three dimensional effect. A seed vein texture on the bottle surface adds a tactile quality. The gift box uses silver cardstock with screen printed white river contours, refined with UV processing. Gold, black and white form a clear contrast. The seed imagery refers to growth and to the natural origin of the drink.

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Iman Alemozaffar
Packaging Redesign
Tuesday, 16 September 2025

Ghaffari

Ghaffari is a packaging design developed for a range of chemical products. The design follows a minimal method in which extraneous elements were removed to highlight essential information. Bold typography and a proprietary color palette support recognition on the shelf. The labels are produced with in-mould labeling technology. The visual system was adapted to products of different dimensions and sizes, so one language covers the whole portfolio. The intent was to unify a fragmented identity and allow growth across markets and media.

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W Design Bureau
Packaging
Monday, 15 September 2025

Fabrika Coffee

The standout feature of the packaging is the die-cut window shaped like the logos coffee grinder blades. This design element allows the coffee beans to be visible, offering a distinctive visual effect that highlights the products natural quality. The curated color palette differentiates the coffee blends and enhances the packagings shelf appeal. The text placement is designed to provide clear and concise information about the roast level, flavor notes, and origin, all while maintaining a clean and minimalistic aesthetic.

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