Hainan Beer
The packaging of Hainan beer is inspired by the local landscape and culture of Hainan. Cultural elements of Hainan are used in both bottle and can range, which includes the woven patterns of local ethnic minorities. The design aims to showcase scenes of Hainan and link Hainan beer to the local culture. Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns.
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