Believe Design Magazine

Laurent Hainaut

Branding and Redesign

Wednesday, 10 May 2023

Dark Horse Wine

The aim was to elevate the brand's quality and premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. Designers also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. Our key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.

Clarkmcdowall Inc

Branding

Tuesday, 9 May 2023

Theo Rebrand

Theo Chocolate pioneered fair-trade, bean-to-bar chocolate. But when new players came along and fair trade was table stakes, it was time to differentiate. Consumers wanted their choice in chocolate to be simple. Designers needed to show the link between higher-standard chocolate and good taste. They clarified brand purpose, expanding their offerings through innovation. For design, designers prioritized elements that were central to this story and developed a confident visual identity across the ecosystem.

Amr Ibrahim Mousa

Perfume

Monday, 8 May 2023

Nefer

The bottle design is derived from the curved lines of the female figure; the skeletal structure and the distribution of muscle and fat, with a very Iconic and identifiable packaging. The box is a sculpture with its curved edges in a very elegant appeal with the golden typography. Nefer is when art, technology, and design are combined to create a luxurious and sophisticated product, package, and brand. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word Nefer in English is "Beautiful on the inside and the outside".

Ralf Kauffmann

Sneakers Box

Sunday, 7 May 2023

BSTN Raffle

The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

Ralf Kauffmann

Campaign and Sales Support

Saturday, 6 May 2023

Target

In 2020, Brainartist launches a cross-media campaign for the client Steitz Secura to acquire new customers: with a highly individualized message as a targeted poster campaign as close as possible to the gates of potential customers and an individualized mailing with the matching shoe from the current collection. The recipient receives the matching counterpart when he or she makes an appointment with the sales force. The aim of the campaign was to stage Steitz Secura and the "matching" company as a perfect pair. Brainartist developed the complete very successful campaign.

Martin Zouhar

Spirits and Alcohol

Friday, 5 May 2023

Heffron

Rum Heffron was created in 2020 on the occasion of the centenary of the return of Czechoslovak legionaries to their homeland, Czechoslovakia. The legionaries fought in Russia in 1914-1918 against the Russian Bolsheviks. Heffron is the name of one of the ships on which the legionnaires sailed from Vladivostok via Panama back to Europe. Therefore, the rum is of Panamanian origin and its design is inspired by letters sent by legionaries from their travels around the world home. Rum Heffron became one of the flagships of the manufacturer the Green Tree Distillery.

Believe Design Magazine

Dark Horse Wine

Theo Rebrand

Nefer

BSTN Raffle

Target

Heffron

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Dark Horse Wine

Theo Rebrand

Nefer

BSTN Raffle

Target

Heffron

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER