Believe Design Magazine

Roma Lazarev

Packaging

Tuesday, 20 February 2024

Barb Perfume

Barb is a perfume brand for men, which stands out against others on the market crowded with trendy and glossy flasks. It reflecs the man’s personality, savage power and courage. The brand has fluid identity and do not use logo in its common sense, for it contradicts the philosophy of Barb, the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.

Springetts Brand Design

Packaging

Monday, 19 February 2024

Williamson Tea Elephant Caddies

Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.

PepsiCo Design and Innovation

Exhibition

Sunday, 18 February 2024

Pepsi MetLife Stadium

As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.

Angela Spindler

Coffee Beans

Saturday, 17 February 2024

Jacobs Coffee

This packaging is unique as it takes a conventional coffee bag and places a box style lid over the top to deliver a flat surface providing both functional stackability and large format space for branding and product differentiation. The lid itself employs winged engineering to hold it in place. The wings reverse fold up against the side panels and then catch in place in the fold of the bag thus ensuring the lid can not slip off. It provides the consumer with strong brand messaging and product differentiation defined by a distinctive colour and numbering system.

Packlab

Innovative merchandising of packaging

Friday, 16 February 2024

Patakukkonen Rye Pie

Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility.

Packlab

Challenging and disruptive design

Thursday, 15 February 2024

Blossom Cava

An intelligent way to give more - flowers and a little bit of Cava sparkling wine.

Believe Design Magazine

Barb Perfume

Williamson Tea Elephant Caddies

Pepsi MetLife Stadium

Jacobs Coffee

Patakukkonen Rye Pie

Blossom Cava

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Barb Perfume

Williamson Tea Elephant Caddies

Pepsi MetLife Stadium

Jacobs Coffee

Patakukkonen Rye Pie

Blossom Cava

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER