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Discover 2 award-winning designs tagged Food Package on Believe Design Magazine.
The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.
Tokinone is a package design for Dorayaki, a traditional Japanese pastry made by sandwiching bean paste between pancakes. The Tokinone version adds butter cream and flavors such as fruit and green tea. The pattern uses seven colors, one for each flavor, with random shapes that suggest a soft texture. The colors and forms combine old and new, Japanese and Western references. The box is made of non-glossy high quality paper that matches the texture of the pastry. Each cake is given ample space inside the box. All parts are recyclable paper and can be folded flat after use.