Believe Design Magazine

Believe Design Magazine

Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

KE,EN
Packaging
Friday, 10 July 2026

Love is Invisible

Discrimination against Asians has increased in the U.S. during the pandemic. The design concept of Love is Invisible is especially based on the concept of water tolerance in Asian culture, to show that the love between people is invisible, which can eliminate discrimination and remove barriers. Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities across the country. The Tsddesign team designed the T-shirts and packaging that young volunteers of different races will wear across the country from the Love is Invisible collection.

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ShenZhen XiShang Boutique Packing Co., Ltd
Gift Box
Thursday, 9 July 2026

My Moonfly

My Moonfly is a gift box designed for moon cakes presented at the Mid-Autumn Festival. The design depicts the Moon Palace of Chinese mythology, with pavilions and halls formed by multi-layered three-dimensional paper carving. A light inside the moon shines through the carved layers, creating changing patterns of light and shadow. The box holds six moon cakes and a case with forks and knives. Eco-friendly paper is used, with embossing and gold stamping. Measuring 242 by 242 by 75 millimeters, the box can be kept as a lit decoration on shelves or tables.

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Siwei Lai
Package
Wednesday, 8 July 2026

Wu Xing

The series of work Wu Xing use animals as a interpretation and categorize as five elements according to their characteristics. Among them, to emphasize the cycle of symbiosis in Wu Xing, designers added the sunrise and the sunset in each illustration, representing the beginning and the end of the day. The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card can be fully displayed.

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Luo Heng
Liquor Packaging
Tuesday, 7 July 2026

Guizhou Moutai Maoyuan Jiu

Guizhou Moutai Maoyuan Jiu is a packaging design for a Chinese liquor. The bottle is made of glass with a sandblasting process and an embossed rose gold logo. The neck is finished with a metal spraying process, and the top of the lid is embossed with imitated glass. The outer box uses hot stamping and embossing. Dark green and gold form the main color scheme. Wave patterns refer to the Chishui River used in production, while a flying goddess on the lid and a crane with pine branches on the neck follow traditional Chinese motifs.

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ShenZhen XiShang Boutique Packing Co., Ltd
Gift Box
Monday, 6 July 2026

Dragon Boat Festival Packaging

Dragon Boat Festival Packaging is a gift box created for the Chinese Dragon Boat Festival. The outer box is shaped as a dragon, with mugwort leaves outlining the body and reed leaf grains forming the scales. The inner box shows two dragons holding zongzi, a motif that means double luck in Chinese culture. When the lid is lifted, the four sides of the inner box unfold by gravity, like a rising curtain. The box is made of eco-friendly paper with three-dimensional paper carving and layered cardboard. The design conveys wishes for health and good fortune.

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TIGER PAN
Massage Device
Sunday, 5 July 2026

Circle Unfulfilled

Circle Unfulfilled is a packaging design for eye and neck massage devices. The form is inspired by the portals and bridges of Suzhou gardens, where a full circle is never found. The shape protects the product while reducing empty space inside the pack. A recycled material called SupraPulp, made from bagasse, is used for the structure. Without extra processing, the pack degrades in 45 to 90 days and returns to the material loop. The soft outer graphics and the calm color scheme suggest the gentle pressure of a massage.

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