Believe Design Magazine

Believe Design Magazine

Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Chunyang Wang
Liquor Package
Tuesday, 1 September 2026

Zao from Xinghua Village

Zao from Xinghua Village is a packaging design for Chinese liquor. The illustrated main pattern shows the process of growing wheat and turning it into liquor. The Chinese character for the series name is combined with European Gothic letterforms. Slender lines and decorative patterns link tradition with modern design. The label uses a silver pressed process with fine lines, and the box uses UV dark lines that can be felt by touch. The transparent bottle shows the clear color of the liquor. The design aims to present Chinese liquor to younger people and to people of different cultures.

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Ximena Ureta
Wine Packaging
Monday, 31 August 2026

Rivalta

Rivalta is a wine bottle label and packaging design created for a limited production red blend. The front label is printed on uncoated, water-resistant paper using offset technology with five special colors, matt silver foil, silkscreen varnish and mechanical relief. The back label is printed with digital technology in three special colors. The paper is certified for responsible forest management and resists aging and ultraviolet light. Red tones and a detailed illustration recall the Italian origin of the founding family, giving the presentation an elegant character.

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TIGER PAN
Maojian Tea
Sunday, 30 August 2026

Zhong Yuan No 1

Zhong Yuan No. 1 is a packaging design for Maojian tea, a traditional Chinese tea grown in terraced fields. Because the flavor of the tea is light and mild, the package is kept subtle and refined. The tea can is made of tinplate with embossing and gold stamping, and matte and varnish finishes are combined. The capped shape of the can recalls a tea picker wearing a hat. The outer box is made of customized paper and is closed by a shaped belt inspired by the window frames of old tea farmer houses. Real tea leaves decorate the belt.

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PepsiCo Design and Innovation
Food Package Design
Saturday, 29 August 2026

Lay's More Belgian Really Impossible

Lay's More Belgian Really Impossible is a limited edition packaging design for potato chips sold in Belgium. The packaging presents two new local flavors developed with Brussels Ketjep. Belgian consumers were invited to submit design concepts with a strong local character, and the two most voted concepts were featured and credited on the packs. The approach responds to a snack market in which local brands offer relevant flavors and claims. The design aims to retain current buyers of the Lay's brand and to attract new ones.

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HUI QIONG YANG
Packaging for a Healthcare Brand
Friday, 28 August 2026

Precious Pastries

Precious Pastries is a packaging design for Bazhen Cake, a traditional Chinese pastry that contains eight precious ingredients. The outer box and the paper handle combine to form the shape of a crane, a bird that represents health and longevity in Chinese Taoist culture. The construction is environmentally friendly and saves cost. When the box is opened, the top forms a complete image, and the different sides of four boxes join into one larger picture. The design connects the culture of a century-old brand with oriental aesthetics.

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Quan Yuan
Liquor Bottles
Thursday, 27 August 2026

Cool Line

This design subverts the shape of normal liquor bottles, and also accurately conveys that the function is served by the form. A complete unit consists of a pair of linear tubes, each can actually hold 2 kinds of liquor, the main upper part and the C-shaped base part. So a pair of tubes can hold 4 different base liquor, with distinctive bottle colors to distinguish the flavors. The shape can be rotated and folded at the joints, It can be reassembled into a new 3D form, which can be more interesting

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