Believe Design Magazine

Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Lidu Sorghum 1308 Alcoholic Beverage Packaging

Wen Liu Alcoholic Beverage Packaging Packaging Thursday, 3 September 2026

Lidu Sorghum 1308

It carries a strong sense of history and humanistic care. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxury.

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Byhealth Max Nutritional Supplement Packaging

BYHEALTH Co., Ltd. Nutritional Supplement Packaging Packaging Wednesday, 2 September 2026

Byhealth Max

Byhealth Max is a packaging series for nutritional supplements. The design is inspired by the geometry of cut diamonds. A Fresnel lens array process reproduces the faceted form and reflective surface texture of diamonds. The central diamond motif continues across the front and side panels without interruption. Specialty paper with a brocade silk texture is used as the main material. The typography is minimal and clear. The protein powder box has an angled opening structure and a custom tray that stabilizes the product during transport.

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The Mulong Single Malt Irish Whiskey

Tiago Russo Single Malt Irish Whiskey Packaging Tuesday, 1 September 2026

The Mulong

The Mulong is a packaging design for a single malt Irish whiskey. The bottle and its presentation box are inspired by the Chinese Year of the Wood Dragon. Mahogany components refer to the casks used for the whiskey, while metallic trims follow traditional Chinese patterns. The top of the bottle forms a temple shape, and the closure must be rotated into a set pattern to open. A hidden key unlocks the box, where doors, sliding partitions and two drawers hold the glasses, coasters and accessories. The design creates a slow reveal and a gradual discovery.

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Zhang Gong Lao Jiu 1975 Baijiu Packaging

Wen Liu Baijiu Packaging Packaging Monday, 31 August 2026

Zhang Gong Lao Jiu 1975

Zhang Gong Lao Jiu 1975 is packaging designed for a Chinese liquor. The overall form takes inspiration from the century-old locust trees that grow on the distillery grounds. The outer box is made of eco-friendly pulp, and the bark texture is formed by embossing instead of ink printing. The bottle is fired with Chinese white glaze, and kiln transformation creates natural patterns in some areas. The bottle surface recalls the worn texture of old fermentation pits. The package measures 125 by 125 by 290 millimeters.

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Pepsi Chinas People Daily New Media Beverage

PepsiCo Design and Innovation Beverage Packaging Sunday, 30 August 2026

Pepsi Chinas People Daily New Media

Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect.

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Shochu X Bottle Label

Kota Sagae Bottle Label Packaging Saturday, 29 August 2026

Shochu X

Designed for a rebranding of Shochu X, a company that creates new value from a modern perspective for shochu, a traditional spirit produced in the Kyushu region, Japan. Focused on the fact that this brand does not only offer the value of alcoholic beverages but also values the relationship with culture and lifestyles. Used a Western spirits like bottle shape and label, but added a graphic design with a Japanese style pattern and minimalist aesthetics to express the cultural fusion between the West and the East and global citizens' happiness of being socially connected through this shochu.

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