Believe Design Magazine

Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Hou Juice Drink Packaging

Hou Juice

Hou Juice is a packaging design for a fresh juice brand. The bottle measures 45 millimeters in diameter and 165 millimeters in height. The plastic bottle is covered with a pearlescent film and finished with frosting and spot color printing. Illustrations of monkeys form the main visual theme, and a separate story is drawn for each fruit flavor. The monkey is the symbol of the parent fruit company and is a sign of vitality in Chinese culture. The design aims to express nature, freshness and quality, and to build trust among health conscious buyers.

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Hailuo In-Ear Headphone

Hailuo

Hailuo is a packaging design created for an in-ear headphone. Instead of showing a product photograph, the packaging presents an image of a sliced nautilus shell with the headphone placed inside the spiral cavity. The spiral form of the shell is linked to the resonance of sound. The whole image is embossed on the surface to give the nautilus a real feeling. Silver paper with black ink gives the package a low sparkle that suggests advanced technology. The draw-out box holds two layers, so the headphone and its wires are seen first and the accessories rest below.

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Nissan Skyline Brochure

Nissan Skyline

Nissan Skyline is a brochure created for a premium sport sedan first introduced in 1957. The Skyline has been offered to Japanese customers for 62 years, and each generation has adopted the most advanced technology of its time. The latest model is equipped with ProPILOT 2.0, an advanced driver assistance system. The brochure delivers a single message, the enjoyment of driving. Visuals and headline copy present the driving performance of the car on expressways and winding roads. The concept and the layout are kept simple and direct.

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Nudus Snack Food

Nudus

The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.

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GuJingGong Liquor

GuJingGong

The cultural stories handed down by the people are presented on the packaging, and the patterns of dragon drinking are meticulously drawn. The dragon is respected in China and symbolizes auspiciousness. In the illustration, the Dragon comes out to drink. Because it is attracted by wine, it hovers around the wine bottle, adding traditional elements such as Xiangyun, palace, mountain and river, which confirms the legend of Gujing tribute wine. After opening the box, there will be a layer of card paper with illustrations to make the box have the overall display effect after opening.

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AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design

AEcht Nuernberger Kellerbier

In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.

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