Believe Design Magazine

Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Snow Time L Wine

EvanChen Wine Packaging Wednesday, 15 October 2025

Snow Time L

Gu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.

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Don't Lose Your Biculutural Integrated Advertising Campaign

Yingbo Qiao Integrated Advertising Campaign Advertising Tuesday, 14 October 2025

Don't Lose Your Biculutural

Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage.

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Cheetos Redesign Packaging

Dennis Furniss Packaging Packaging Monday, 13 October 2025

Cheetos Redesign

Cheetos Redesign is a snack food packaging design created for a corn snack brand in Mexico. New national regulations banned the use of characters on packaging, so the long-standing mascot was removed. A large letter C was developed as the central graphic asset. The letter is typographic, playful and distinctive, and it works across the full flavour range. The design can also be adapted for local markets. Each pack measures 132.5 mm in width and 250 mm in height. Production uses flexographic printing on a foil substrate.

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Chiang Hu Baijiu

EvanChen Baijiu Packaging Sunday, 12 October 2025

Chiang Hu

It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression. On the front of the bottle is an elaborate engraving of birds. On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations.

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Professor Watermelon Mouthwash Packaging

Xin GaoWei Mouthwash Packaging Packaging Saturday, 11 October 2025

Professor Watermelon

Professor Watermelon is a mouthwash packaging design created for young consumers. The bottles are made of a degradable PET material, and the labels are printed on special paper with spot color technology. The large bottle holds 550 ml and has a separate outer cap marked with a capacity scale, so the mouthwash can be measured and poured without direct contact. A smaller bottle of 100 ml is also offered for travel. The small bottle can be refilled from the large bottle and used again. The overall form is simple and compact.

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Full Moon Social Ad

Fabiano Dalmácio Social Ad Advertising Friday, 10 October 2025

Full Moon

Full Moon is a social media advertisement created for Guinness. The visual was published in Facebook and Instagram feeds and stories on Halloween night in 2020, when a rare blue moon was visible around the world. The image was produced through retouching and photo manipulation in Adobe Photoshop. High resolution moon references, brand images and beer textures were combined in layers to form a single picture. The intention was to join a global conversation with a simple link between the moon and a glass of beer.

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