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Designer: SHANGHAI GUIJIU CO., LTD. Project Type: Baijiu Packaging Category: Packaging Date: Sunday, 27 September 2026

Shguijiu Dian

Shguijiu Dian is a packaging design for a high-end gift Baijiu from Shanghai. The form is inspired by Shanghai Tower, the tallest building in China. The crystal bottle and the mirror-like metal cap read as one shape, with spiraling curves and an asymmetric profile. The outer box is silver plated and cylindrical, with an irregular curved surface. The outer box measures 110 mm in diameter and 330 mm in height, and the bottle measures 80 mm in diameter and 300 mm in height. Both parts can be kept and displayed, which reduces waste.

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Designer: TIGER PAN Project Type: Chinese Highend Spirits Category: Packaging Date: Saturday, 26 September 2026

Yi Xin Distillation

Yi Xin Distillation is a packaging design for a Chinese spirits brand. The bottle is made of glass, which raises the gloss and texture of the surface and sets the product apart from similar spirits sold in ceramic containers. A dragon, drawn in an ancient Chinese manner, clings to the bottleneck and serves as the main identifier, so no printed label is required. The outer box is simple and follows the symmetry of traditional Chinese design. The bottle measures 180 by 130 by 285 millimeters. The aim is to present a long heritage in a contemporary form.

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Designer: PepsiCo Design and Innovation Project Type: Influencer Kit Category: Packaging Date: Friday, 25 September 2026

Pepsi Electric 2024

Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch.

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Designer: Sinong Wu Project Type: Chinese Baijiu Packaing Category: Packaging Date: Thursday, 24 September 2026

Lu Zu 30

Lu Zu 30 is a packaging design for a Chinese Baijiu aged for thirty years, created for the fiftieth anniversary of a distillery in Luzhou. The bottle has a circular form with nine steps at the top and a dragon motif, and the lower part is electroplated for a mirror like metal effect. The outer box resembles a classical Chinese building and holds a commemorative manual and wine glasses. The front emblem joins an hourglass with a red ribbon, where the hourglass stands for time and the ribbon stands for celebration.

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Designer: Digital Panorama Project Type: Product Launch Category: Advertising Date: Wednesday, 23 September 2026

TopolinoWorld

TopolinoWorld is a computer generated visual campaign created for the launch of the Fiat Topolino. The campaign presents a series of animated miniature scenes, and each scene highlights one feature of the vehicle, such as rechargeability, agility, compact size and an eco friendly approach. The miniature scenes are styled as toy like environments, so the features remain playful and easy to understand. Production used procedural modeling, real time rendering, ray tracing and a 1:10 scale simulation in 4K resolution.

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Designer: Sinong Wu Project Type: Qingke Liquor Category: Packaging Date: Tuesday, 22 September 2026

Tianyoude 4600

Tianyoude 4600 is a packaging design for Qingke liquor from the Qinghai Tibet Plateau. Illustrations show the snow capped mountains and glaciers of the high altitude region. The packaging uses an interactive opening method, so the plateau scenery is revealed at the moment the box is opened. Recycled corrugated paper forms the structure, and an integrated cut creates a built in handle, so no shopping bag is needed. A voucher inside lets the bottle be refilled at selected stores or reused as a vase.

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Design Brand of the DaySpecial CoverageSunday, 20 September 2026

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