Believe Design Magazine

Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Advertising

Discover 92 award-winning designs tagged Advertising on Believe Design Magazine.

Kokorozashi Mirror Corporate Identity Signage

Daichi Takizawa Corporate Identity Signage Advertising

Kokorozashi Mirror

Kokorozashi Mirror is a corporate identity signage installation created for Mitsui & Co., Ltd. The signage is placed in a station passage that connects to the company headquarters. Photographs of employees and workplace scenes represent ten business divisions. Handwritten messages overlaid on the images express the aspirations of each division. A mirror stands at the end of the passage and carries the brand tagline It all begins with Kokorozashi. Viewers see their own reflection together with the message, which invites personal reflection.

Continue reading about Kokorozashi Mirror Corporate Identity Signage

 
In Scene Brand Experience

Ziyang Wang Brand Experience Advertising

In Scene

In Scene is a brand renewal programme for a coffee brand based in Shanghai. The design uses theatre as a metaphor and places the consumer inside the scene. The gift box has a three-fold paper sculpture structure that opens like stage curtains and measures about 300 by 200 by 80 millimetres. Eco-friendly paper and metal fittings are used. A scanned code links the box to a short personality test that creates a card for sharing. Stores add light, scent and sound to extend the coffee experience.

Continue reading about In Scene Brand Experience

 
Close Flow Immersive Art Exhibition

C.L.A.P. US Immersive Art Exhibition Advertising

Close Flow

The artist aims to explore the alienation of people under consumerism, reflecting on the excessive pursuit of luxury, medical aesthetics and fast fashion in contemporary society. The vacuum air bag is chosen as the medium for its dual attributes of airtightness and mobility, which perfectly fit the reflection on the closed and flowing characteristics of consumer desire, expecting to arouse universal thinking on the true meaning of consumption and the pursuit of the authentic self.

Continue reading about Close Flow Immersive Art Exhibition

 
Sprouties Brand Identity

Cansu Dagbagli Ferreira Brand Identity Advertising

Sprouties

Sprouties is a farm to cat grass brand, which has a delivery model centered on nutrient density and supply chain transparency. It is the first brand to offer fresh, gourmet cat grass in the Uae. Moving away from traditional pet industry cliches, the visual identity uses a Natural Luxury concept, blending deep greens with refined creams with a custom logotype. A cat icon is hidden in the i letter. The project centerpiece is its dual purpose packaging: a perforated structural sleeve that transforms into a minimalist decorative object for modern interiors once unboxed.

Continue reading about Sprouties Brand Identity

 
The Imperial Patek Philippe Marketing Campaign

Phillips Marketing Campaign Advertising

The Imperial Patek Philippe

Global multimedia campaign by Phillips in Association with Bacs and Russo to promote the sale of a rare Patek Philippe watch, once belonging to Aisin Gioro Puyi, known throughout the world as The Last Emperor, including logo design, cinematic trailer, historic documentary video, catalogue, and exhibition tour with stops in New York, London, Taipei, Singapore and Hong Kong; bringing the unique history and provenance of the watch to life.

Continue reading about The Imperial Patek Philippe Marketing Campaign

 
Vivo X Series Outdoor Campaign

OUTPUT Outdoor Campaign Advertising

Vivo X Series

Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model.

Continue reading about Vivo X Series Outdoor Campaign

 
Pepsi For The Love Of It Campaign

PepsiCo Design and Innovation Campaign Advertising

Pepsi For The Love Of It

Pepsi For The Love Of It is an advertising campaign created for the Chinese market. The campaign centers on a series of six beverage can designs. Each can shows a different sport or pastime, such as rhythmic gymnastics, table tennis, synchronized diving and shuttlecock or spinning top. Other cans refer to music and dancing, in line with the Pepsi brand heritage. The collection uses the signature Pepsi colors in a bold and disruptive style. The varied can designs let each consumer select the one that matches personal interests.

Continue reading about Pepsi For The Love Of It Campaign

 
Namuh Investment Brand Design

Jangsoon Choe Brand Design Advertising

Namuh Investment

Namuh Investment Rebranding is a brand identity design created for an investment platform aimed at Millennials and Gen Z. The rebranding moves the platform beyond stock trading toward personal growth through investing. A design system based on a door motif symbolizes new opportunities and is applied consistently across customer touchpoints. Imaginative illustrations present investing as intuitive and approachable. The Daily Shift concept encourages everyday spending to be turned into future-oriented investment.

Continue reading about Namuh Investment Brand Design

 
Doritos Rainbow Digital Campaign

Dennis Furniss Digital Campaign Advertising

Doritos Rainbow

One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing.

Continue reading about Doritos Rainbow Digital Campaign

 
Innovation Competition Concept Design

Eda Elmaci Concept Design Advertising

Innovation Competition

Innovation Competition is the visual identity created for an innovation competition organized by a municipality in Istanbul. The identity is built on an apple figure combined with circuit lines, referring to the story of Isaac Newton and to technology. The program covers both digital and printed items. Stage videos, animated backgrounds and a digital art exhibition present the selected projects. Social media visuals, web banners and screen content support visibility, while posters, invitations and certificates complete the event experience.

Continue reading about Innovation Competition Concept Design

 
Vivo X80 Product Promotion

OUTPUT Product Promotion Advertising

Vivo X80

Vivo X80 is an outdoor advertising campaign created to promote a series of smartphones. Instead of a glasses-free 3D screen placed high on a building, the campaign uses a giant floor screen set directly on the ground, so viewers can watch from close range. The content is arranged in seven acts and was shown in Shenzhen and Xian. Two radars and human body capture technology track the position and movement of the audience, so the images react to the viewers. Laser projection technology is used for the display.

Continue reading about Vivo X80 Product Promotion

 
Sunday Park Corporate Identity

Yian Xiang Corporate Identity Advertising

Sunday Park

Sunday Park Corporate Identity is a structured visual system developed for the contemporary pet lifestyle sector. The design establishes a modular framework based on disciplined typography, calibrated color relationships, and scalable grid logic. By moderating visual warmth with formal restraint, the system avoids decorative excess while maintaining accessibility. Its adaptable architecture supports consistent implementation across packaging, print, and digital environments, ensuring clarity and long-term brand coherence.

Continue reading about Sunday Park Corporate Identity