Packaging

Discover 1029 award-winning designs tagged Packaging on Believe Design Magazine.

Designer: Sun Wang Project Type: Sustainable Packaging Category: Packaging

Woosmell

Woosmell is a reusable packaging design created for a fragrance brand. The outer bag is shaped like a lunch bag and is made of Tyvek, a durable synthetic paper. The bag can be carried as a daily accessory after the product is opened, so the packaging is not discarded. Each set includes a cork diffuser ball that is attached to the neck of the fragrance bottle. A cotton wick inside the cork ball transfers the liquid and releases a gentle scent without a flame. The design connects fragrance with practical everyday use.

Continue reading about Woosmell Sustainable Packaging

Designer: BYHEALTH Co., Ltd. Project Type: Brand and Packaging Design Category: Packaging

Easeye

Easeye is a packaging design for a children's eye nutrition supplement. Cute animal illustrations replace the look of traditional medicine packaging and reduce the resistance children feel toward drug-like products. The bright eyes of the animals draw attention and show the benefit of the product for eyesight. The letter e in the brand name is drawn as a large eye. The bottle cap is made with three-color injection molding. A 13 mm pull ring tears easily, and the crescent-shaped lid opens with one hand. The cap stays attached to the bottle to prevent loss.

Continue reading about Easeye Brand and Packaging Design

Designer: Li Huang Project Type: Milk Packaging Category: Packaging

CNY Design For The Year Of The Snake

Cny Design For The Year Of The Snake is a limited edition milk packaging label created for the Chinese Year of the Snake. The label is made of double layered transparent BOPP material. The top layer shows a geometric snake pattern that symbolizes good luck. A red triangular corner with a raised edge allows the top layer to be peeled back, revealing hidden blessings on themes such as love, wealth, career and exams. The peeling action turns drinking fresh milk into a small ritual. Localized hot stamping adds visual depth to the design.

Continue reading about CNY Design For The Year Of The Snake Milk Packaging

Designer: Ziqiong Li Project Type: Gift Box Category: Packaging

Xiao Liu 30th Anniversary

This initiative is tailored for an entity that has over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of time to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. Let time not wither; may our bond be eternal!

Continue reading about Xiao Liu 30th Anniversary Gift Box

Designer: 子吉尤 Project Type: Product Packaging Category: Packaging

Qingyuan Lianshan Hei Shan Rice

This project put forward the design concept of rice box as a ruler to measure the poetry of landscape, rice packaging is no longer a simple container, but a tool to perceive the poetry of nature, and a medium to connect people with the earth's emotions and humanistic spirit. This project added a measuring scale to the inner package of Black Mountain Rice, making the package a practical measuring cup, so that the user can really feel the concept of sustainability in the process of reuse, and make the product better integrated with the packaging.

Continue reading about Qingyuan Lianshan Hei Shan Rice Product Packaging

Designer: Mohammadreza Eslamparast Project Type: Syrup Category: Packaging

Romance

The bottle design and labels for Romance are inspired by the brand's name, with feminine curves reflecting romance. Each label features a modern Indian woman's face in a romantic situation, emphasizing the product’s cultural origin. Designed for parties and cafes, the labels use vibrant colors to evoke joy and energy. The modern 2D vector illustrations in a cubist style distinguish this product from others, which typically feature real fruit designs.

Continue reading about Romance Syrup

Designer: MAHO SEKIZUKA Project Type: Sake Packaging Category: Packaging

Utsuroi

The design of this set of three Daiginjo aged sake bottles combines innovative slit-animated packaging with artisanal craftsmanship. The dynamic logo transitions illustrate the brewing years of 2004, 2012, and 2019, while the act of opening symbolizes the sake's aging process. Clear varnish and silver foil seals enhance the unique amber hues of each vintage. Balancing elegance and cost efficiency, the minimalist design highlights the intrinsic beauty of sake, offering a profound and timeless experience for recipients.

Continue reading about Utsuroi Sake Packaging

Designer: AETHER NY, LLC Project Type: Spirits and Alcohol Category: Packaging

Source One Vodka

Source One Vodka is a bottle and packaging design for a single-estate vodka distilled from locally grown oats and water from Sierra snowmelt. The glass structure is formed from offset panels inspired by greenhouse architecture, creating the illusion of an endless spiral when the bottle is turned. The width of each panel was calculated to suit the bottle circumference and to stay parallel to the two-part mold. The labels are printed on cotton paper with debossing, embossing and foil stamping. The closure is made of birch wood and natural cork.

Continue reading about Source One Vodka Spirits and Alcohol

Designer: Ziqiong Li Project Type: Apple Packaging Design Category: Packaging

To Meet

This design adopts minimalist aesthetics with vivid colors. A signature oversized apple on the product packaging cover creates a striking visual. This unique feature makes the packaging stand out in any display, helping consumers easily recognize the product later. It also builds the brand's visual image, enhancing brand recognition and achieving the marketing goal of better memorability through repeated exposure.

Continue reading about To Meet Apple Packaging Design

Designer: Gajdos Gajdos Project Type: Beverage Packaging Category: Packaging

Seven Hills Whisky

The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji Aszúlike character, thanks to the barley malt smoked over organic Tokaji Aszú grape pomace. The modern, sleek characteristics of the label are derived from the iconic 7 shape of the Sevenhills logo, delicately counterpointed by the abstract representation of smoke, which playfully wraps around the bottle.

Continue reading about Seven Hills Whisky Beverage Packaging

Designer: Yangchao Wu Project Type: Brand Product Packaging Category: Packaging

Colorful Zhangzhou

Colorful Zhangzhou is a packaging and identity system created for a city brand. The design covers a visual identity system, gift packaging, an offline experience space and an online life service platform. Red and the daffodil flower are used as the main themes, drawing on local history, customs and architectural patterns. Separate themes are developed for products such as mooncakes, tea and souvenirs. Each box measures 260 mm in width, 260 mm in depth and 140 mm in height. Innovative packaging structures improve protection during transport, and sustainable materials are used.

Continue reading about Colorful Zhangzhou Brand Product Packaging

Designer: Chuangyi Packaging Design Co., Ltd. in Chengdu Project Type: Cave Aging Premium Liquor Category: Packaging

Danquan 168

Danquan 168 is a packaging design for a premium sauce flavoured Baijiu produced in Nandan, Guangxi. The bottle is made of high borosilicate glass with a titanium plated surface, shaped by 3D embossing and laser engraving with a precision of 0.1 millimetres. The engraved textures recall the sedimentary formations of limestone caves and refract light when the bottle is turned. The outer box uses a layered structure that abstracts the local cave landscape. The packaging measures 180 by 108 by 290 millimetres and links the regional cave ageing tradition to the product.

Continue reading about Danquan 168 Cave Aging Premium Liquor