Believe Design Magazine

Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Doritos x Empirical Nacho Cheese Spirit Influencer Kit

PepsiCo Design and Innovation Influencer Kit Packaging Thursday, 11 June 2026

Doritos x Empirical Nacho Cheese Spirit

Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.

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Gujinggongjiu Liquor Packaging

INFINITY STUDIO Liquor Packaging Packaging Wednesday, 10 June 2026

Gujinggongjiu

Gujinggongjiu is a packaging design created for a Chinese liquor. The design presents the traditional dragon totem in a digital visual style. The heavy lines and complex curves of the classic dragon form are simplified into a modern shape. The box opens from the left and right sides, revealing the pattern in several layers. Luminous ink printing is applied, so the dragon pattern remains visible in a dark environment. The package measures 150 mm in width, 110 mm in depth and 280 mm in height. The intent is a fresh visual experience and a younger brand image.

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The Pompadour Packaging

Ivie China Packaging Packaging Tuesday, 9 June 2026

The Pompadour

The Pompadour is a fragrance packaging design inspired by the classic English barbershop. The outer box uses a checkered pattern drawn from barbershop floors, and the leather box opens in a way that recalls sitting in a barber chair. The bottle is a clear glass cylinder with vertical grooves, and a red, white and blue helix rotates as the bottle is unscrewed. A printed sheet in a serif font presents product information in the style of an old newspaper. The bottle holds a refillable capsule, and the outer packaging is made of recyclable materials.

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XinJiHao Puer Tea Packaging

EvanChen Tea Packaging Packaging Monday, 8 June 2026

XinJiHao Puer

In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years. The mountain pattern in the outer box and the three-dimensional mountain sculpture in the inner pot represent the mountain that the tea passed through in the process of transportation and the mountain that gave birth to the tea respectively, making the ancient Pu'er tea a container with unique memory.

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Xi Jiu Hanmi Liquor Packaging

Luo Heng Liquor Packaging Packaging Sunday, 7 June 2026

Xi Jiu Hanmi

Xi Jiu Hanmi is a packaging design for a Chinese liquor. The bottle uses an octagonal structure instead of the common round bottle. The cap shape is drawn from a Han dynasty palace tower, and the body refers to a Shuang Mao jade ornament. The bottle shoulder carries illustrations of four sacred animals: the azure dragon, the white tiger, the vermilion bird and the black tortoise. The bottle is made of high grade matte sprayed glass. The box is embossed and hot stamped in black, gold and dark red. The design reflects Han dynasty court culture.

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Ucon Natural Mineral Water

Chi Forest Natural Mineral Water Packaging Saturday, 6 June 2026

Ucon

Ucon is a bottle design for natural mineral water. The upper part of the bottle takes stone as the main visual symbol, while the lower part uses a faceted ore form based on a parametric triangular surface. The two parts create contrast and remain harmonious as a whole. The cut edges are kept smooth to give a comfortable grip. The label is printed with water-based ink to reduce emissions from the printing process, and a pearlized film shows black rock, white dot and gold stripe textures. The bottle measures 64 by 64 by 220 millimeters.

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