Believe Design Magazine

Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Pepsi Big Football Event LTO Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging Friday, 24 April 2026

Pepsi Big Football Event LTO

Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event.

Continue reading about Pepsi Big Football Event LTO Beverage Packaging

 
Bedtime Story Boutique Chocolate Packaging

Xi Yang Boutique Chocolate Packaging Packaging Thursday, 23 April 2026

Bedtime Story

This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.

Continue reading about Bedtime Story Boutique Chocolate Packaging

 
Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging

Yingsong Brand Design (Shenzhen) Co, Ltd Baijiu Packaging Packaging Wednesday, 22 April 2026

Kweichow Moutai Sanhua Flying Apsaras

Kweichow Moutai Sanhua Flying Apsaras is a packaging design for a Chinese baijiu spirit. The design uses the Flying Apsaras motif from the Dunhuang murals, an element also found in the brand trademark. The figure is hand painted in the style of ancient Chinese mural art and set on a bright yellow background, a color typical of the Dunhuang murals. The box is opened from the right side, and double-layered cloud-shaped decorations surround the bottle inside. The bottle is opened from the metal cap on top. The box is made of paper, and the bottle of ceramic and metal.

Continue reading about Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging

 
Sean Coffee Gift Box Design

Xue Wei Chen Gift Box Design Packaging Tuesday, 21 April 2026

Sean Coffee

Sean Coffee is a gift box designed for a Taiwanese coffee brand. The package consists of a black outer box, an inner lining and illustrated cards. The illustration shows a coffee expert roasting beans in a forest, in a warm fluorescent orange tone that recalls ripe coffee cherries. Seven Pantone inks and layered printing are used, together with foil stamping and embossing. The inner cards can be replaced according to different themes, which keeps the outer box in use, lowers printing costs and reduces the carbon footprint.

Continue reading about Sean Coffee Gift Box Design

 
Banquet Chinese Baijiu Packaging

Yingsong Brand Design (Shenzhen) Co, Ltd Packaging Packaging Monday, 20 April 2026

Banquet Chinese Baijiu

Banquet is a packaging design for Chinese baijiu, a distilled spirit. The bottle is made of ceramic and its shape draws on traditional Chinese vases. The sky blue color refers to Ru kiln ware of the Song Dynasty, and the minimalist form follows Song Dynasty aesthetics. The cap is made of alloy and carries the Chinese character for banquet at its center. The bottle measures 87 by 87 by 305 millimeters and can be reused. The mouth is removed and turned over so the bottle serves as a flower vase, while the cap becomes an incense base.

Continue reading about Banquet Chinese Baijiu Packaging

 
Love Hanshui Water Packaging

Pufine Creative Water Packaging Packaging Sunday, 19 April 2026

Love Hanshui

Love Hanshui is a commemorative packaging series for purified drinking water, created to mark the selection of Wuhan as an International Wetland City. Four native animals, the finless porpoise, the blue headed duck, the black stork and the elk, represent the four seasons of the year. Traditional Chinese ink painting joins the animals with local wetland scenery. The white bottle label is produced with a heat shrink process and spot colour printing. Each bottle is 60 millimetres wide and 220 millimetres high. A code on the label opens a three-dimensional view.

Continue reading about Love Hanshui Water Packaging