Packaging

Discover 1029 award-winning designs tagged Packaging on Believe Design Magazine.

Designer: PepsiCo Design and Innovation Project Type: Beverage Category: Packaging

Pepsi New Year 2020

Pepsi New Year 2020 is a set of limited edition beverage cans created for the New Year season in Russia. Each can carries a custom-made typeface and a short message drawn from local culture, humor and traditions. The messages are personal in tone, so consumers can select the one that feels most relevant. A shared series hashtag, which translates as take Pepsi if, invites interaction on social media. The flexible design approach allows the concept to be adapted for other local markets, expanding and personalizing the New Year celebration.

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Designer: Xunxing liang, Xinming Liu Project Type: Refillable Tablet Packaging Category: Packaging

H2GO

H2gO is a refillable mouthwash tablet packaging solution that combines portability, sustainability, and user engagement. Made from durable stainless steel, it reduces single use waste while offering a reusable, eco friendly design. The sleek cylindrical structure features a dual slot system for controlled dispensing and easy refilling, with an integrated collapsible cup for added convenience. The press to open clasp adds a playful touch, making H2gO both functional and fun for modern users.

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Designer: Kazuo Fukushima Project Type: Packaging Category: Packaging

Snack

The Snack packaging rebranding transforms the visual identity of Haochidian, a well established Chinese snack brand. The design emphasizes a modern, playful approach with bold typography, a smile icon symbolizing joy, and floating visuals that highlight the crispy texture. Unique color palettes differentiate each flavor for easy recognition and strong shelf appeal. Embossed details and spot UV printing add a tactile, premium touch, enhancing consumer engagement. Balancing tradition and modernity, the packaging appeals to both loyal and younger consumers.

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Designer: Peyman Hashemi Project Type: Liquids Plastic Container Category: Packaging

Humv

Humv is a next generation engine oil container designed for durability, efficiency, and sustainability. Inspired by military vehicles, it features reinforced grip zones for secure handling and a geometric shell for impact resistance. Made from 90 percent recycled high-density polyethylene, it reduces waste while maintaining strength. Finite element analysis enabled a 20 percent weight reduction, optimizing transport. The design withstands a 2.2 meter drop test and supports 131.4 kilograms at 50 degrees Celsius, ensuring reliability in extreme conditions.

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Designer: Olha Takhtarova Project Type: Packaging Category: Packaging

Wink Lashes

Wink Lashes is a packaging design series for professional artificial eyelash extension products. The range covers gel and cream removers, primer, glue accelerator, glues, a magnet box and lash boxes. A stylized eye is the main graphic symbol, and it shows the purpose of the products directly. Each product also carries its own symbol, so the items are easy to tell apart. Dark graphite, dark coral and white form the color palette. The packages are made of cardboard and plastic with foil stamping.

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Designer: Morvarid Hashemi Project Type: Flower Packaging Category: Packaging

Flutter

Flutter aims to reduce the use of environmentally unfriendly products, such as plastic sheets, in the flower packaging industry. This ergonomic product makes it easy to carry flowers and reduces the weight of the bouquet. The bionic design inspired by butterfly wings ensures that while carrying flowers, the viewer looking from the front can see the flowers displayed above the wings, fashioning a conceptual-fantasy model. The butterfly itself, as a symbol of freedom, is also visible in the design of this packaging.

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Designer: Zilian(Joy) Li Project Type: Herbal Set Package Category: Packaging

Chillwild Spring

Chillwild Spring is a herbal set package designed for daily wellness rituals. The box contains 16 individually sealed single-serve herbal sachets and one handcrafted ceramic cup shaped like a bamboo joint. The minimalist outer box carries a 3D foil stamped logo with a subtle embossed texture, and shifting light and shadow patterns recall leaves in motion. All materials are plastic free, including recyclable paper and plant based corn fiber tea bags. The gradient green glaze of the cup suggests growing bamboo. The design links traditional Chinese medicinal principles with modern urban life.

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Designer: Mohsen Koofiani Project Type: Fruity Ice Lolly Category: Packaging

Daity

The design is created in a modern and vibrant pop-art style. The use of sharp, summer-inspired colors combined with large, legible typography is a key feature of this design, ensuring quick information delivery to the audience. The selected colors are based on the flavors of the products, creating visual appeal for children, a sense of fun for teenagers, and conveying quality and health for adults.

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Designer: Dheeraj Bangur Project Type: Beer Packaging Category: Packaging

Bark Bark

Bark Bark Beer is a premium German beer collection with bold, distinct designs. The Light variant (3.5 percent ABV) features a sleek white can with blue accents for a refreshing vibe. The Dark (7.5 percent ABV) comes in a black can with red highlights, exuding intensity, while the Regular (5 percent ABV) is housed in a vibrant yellow can with red and black accents for balanced appeal. The Crafted for the Untamed tagline blends hand-script and bold fonts, embodying an adventurous spirit.

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Designer: Ximena Ureta Project Type: Wine Packaging Category: Packaging

Organic

Organic is a wine label design created for a certified organic and vegan wine brand. The label is inspired by the self-sustaining ecosystem of organic vineyards, which are grown without chemicals or synthetic products. That natural balance protects the vines from pests and diseases and supports the health of the grapes. The label is printed on recycled certified paper in four special colors, using digital offset with silkscreen finishes and a protective varnish. Printed reliefs replace metallic stamping, so metallised foils are avoided.

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Designer: Jeff Wu Project Type: Packaging Category: Packaging

Grace Flow Protein Boost

Grace Flow Protein Boost is a bottle packaging design for a high protein functional drink aimed at young fitness enthusiasts. The liquid protein can be opened and consumed at once, without the mixing needed for protein powder. The main visual element joins the Chinese character for cool with the brand name in Latin letters, and the two share common strokes. The bottle neck is shaped as a handle, and color differences indicate the flavors. The bottle is made of PET by stretch blow molding, and a metal colored heat shrink film wraps the whole body.

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Designer: Elena Gamalova Project Type: Packaging Category: Packaging

The Enchanted Forest

Label and packaging design for Blue Lagoon distillery, New Caledonia a small distillery of the islands, and their rum bottle, The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in Southern Caledonia. The objective was to create a label design that conveys the quality of the brand and creates an emotional bond with the customers in a highly competitive market. The overall feeling of the packaging is about the intertwining of tradition and modernity.

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