Packaging

Discover 1029 award-winning designs tagged Packaging on Believe Design Magazine.

Designer: Pufine Creative Project Type: Grape Wine Category: Packaging

Pazhu Winery

Pazhu Winery is a packaging design for a grape wine produced in Tibet. The outer box follows the architectural style of the Potala Palace, and ochre red and stone yellow are used as the main colors. The PET label is made with a nine color ultraviolet printing process. Auspicious blessing patterns, prayer flags, grape vines and local animals are painted in a regional style. The number 3716 refers to the altitude of the winery. When the box is opened at the top, the shape of surrounding mountains appears. The gift box measures 112 by 112 by 380 millimeters.

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Designer: Pufine Creative Project Type: Gift Box Category: Packaging

Honey tea

Ecological Journey is a gift box for locally produced honey and tea. The design shows natural scenes painted with rough wooden brushes, including local animals and scenic spots. Each side of the box carries a complete picture, so boxes can be viewed alone or combined into larger images. The covers are made of grass and wood paper with a slightly rough texture, the body is made of golden carpet paper, and the boxes are tied with paper cord. A card is included, with a picture on the front and a line screen on the back for free drawing.

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Designer: Laurent Hainaut Project Type: Branding and Design Category: Packaging

Tanaka 1789 X Chartier Sake Blend 001

Tanaka 1789 X Chartier Sake Blend 001 is the packaging for a series of sake blends. The label carries a black on black grid pattern inspired by the walls of the Tanaka Brewery, an example of Kura architecture from the Edo period. The grid is printed as varnishes around the bottle and is sequenced into a series of hexagons, a symbol of aromatic science. Black and white are used because both brands feature these colors, and black bottles are reserved for premium sake. The two names are joined in a cross pattern through a shared letter A.

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Designer: STUDIO 33 Project Type: Packaging Category: Packaging

Oink

To ensure client's market visibility, a playful look and feel was selected. This approach symbolises all of the brand qualities, original, delicious, traditional and local. The main goal of using new product packaging was to present customers the story behind breeding black pigs and producing traditional meat delicacies of the highest quality. A set of illustrations were created in linocut technique which display craftsmanship. The illustrations themselves present authenticity and urge the customer to think about Oink products, their flavour and texture.

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Designer: Giuliano Ricciardi Project Type: Packaging Category: Packaging

Risetta

Risetta is a simple, functional, easy to carry, ecofriendly, which follows the shapes of the traditional fruit box, symbol of recycling. Designed in laser cut plywood, Risetta has a modern, captivating, innovative design. Tub made with a single sheet of plywood, made flexible thanks to laser cutting in the bending points. Holes, in place of the slits, to make the structure more resistant. Cork supports which, housed in the holes, allow various assembly methods for set up sales point or temporary shop. It finds dimension inside home becoming a piece of furniture.

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Designer: Jianchao Chen Project Type: Beverage Packaging Category: Packaging

Eastroc Amla Juice

Eastroc Amla Juice is a packaging design for a fruit juice drink. The packaging is dominated by a soft green tone that reflects the natural color of the amla fruit and suggests the palate cleansing and digestive benefits of the drink. Three dots are arranged in a continuous lace pattern on the bottleneck and on the carton to extend the visual presence on the shelf. Enlarged images of amla fruits are staggered across the label to draw attention and to indicate the high juice content. The juice is filled into a cylindrical PET bottle with a full label printed with eco-friendly ink.

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Designer: Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing Project Type: Mooncake Packaging Category: Packaging

Moon and Chess

Moon and Chess is a mooncake gift box created for the Mid-Autumn Festival. The packaging combines motifs from the Chinese painting Prosperous Suzhou with chess culture. Blue is the main color, complemented by orange, smooth lines and detailed patterns. The outer box unfolds into a table, and the inner box is placed on top to serve tea. Turning the tabletop over reveals a chessboard, where chess pieces can be arranged for a game. Recyclable materials and a waterproof treatment reduce waste. The box measures 30 by 20 by 5 centimeters.

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Designer: Laurent Hainaut Project Type: Branding and Redesign Category: Packaging

Dark Horse Wine

Dark Horse is a wine packaging and branding design created for a California wine brand. The design is based on a flexible system that covers the entire packaging portfolio and allows for future additions. The labels are printed on premium paper stock in metallic and matte finishes, which amplifies color and flavor cues. The brand icon is placed front and center on each label. The label layout is simple, so the contents of the bottle can be understood at a glance. The aim is to express quality and taste clearly on the shelf.

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Designer: Ximena Ureta Project Type: Wine Packaging Category: Packaging

Diablo Black

Diablo Black is a wine label created for a Chilean wine from the Maule region. The label presents the Devil as the central figure, expressing a dark, mysterious and sophisticated character. The conical label is offset printed in seven special colors on self-adhesive stock, and it is finished with matt gold foil, stamping and satin UV varnish. Repeated tests were needed to print the colors over the shiny gold foil, so that the face appears between blacks, reds and gold with a burnt look. The design joins wine tradition with a modern brand spirit.

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Designer: Kaoru Mizuno Project Type: Wine Packaging Category: Packaging

Chandon Rose 2020

Chandon Rose 2020 Japan Edition is a limited edition bottle design for sparkling wine. The label is inspired by the Japanese tradition of cherry blossom viewing. Women in kimono are illustrated holding wine glasses, joining a scene of the Heian period with a modern feast. The combination reflects both the traditional and the innovative spirit of the Chandon brand. A colourful fan at the centre of the bottle suggests the sharp taste of the wine and the prism of spring light. The design was created in Japan, and the bottle was produced in Australia.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Category: Packaging

Pepsi SHFW

Pepsi X SHFW is a limited edition beverage can created for Shanghai Fashion Week Spring/Summer 2020 and released in China. The can is part of a wider visual identity system developed for the same event. The season theme of Sensation and Source guides the design and reflects the exploration of different perspectives. Shapes inspired by organic and glass elements are combined within a dimensional space. The result links the Pepsi Black brand spirit with the diverse work of the fashion designers presented at the event.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Category: Packaging

Adrenaline Space

Adrenaline Space is a limited edition packaging design for an energy drink sold in Russia. The design celebrates space exploration and supports the brand position of encouraging consumers to move beyond personal limits. A galaxy of gleaming gold stars is set against a deep blue background, creating a visual invitation to reach new heights. The packaging also communicates the addition of juice and highlights the ingredients and benefits of caffeine, vitamins and taurine. The concept was developed in response to a retail client inquiry.

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