Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.
Discover 1029 award-winning designs tagged Packaging on Believe Design Magazine.
Gu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture.
It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
Ballantines 17 is a gift packaging design created for a blended whisky. The rigid box is produced with UV offset printing on silver foil paper, with gold and blue spot colors and embossed logos. A conveyor belt mechanism under the box raises a book stand as the cover is laid down, presenting the bottle on a golden stage. Gold prints along the pathway record the past awarded years. Corked samples of spices and flavors are placed at the front of the cover. The arrangement guides sight, then smell, then taste.
Bel Gusto is a packaging design for a line of fresh pasta made from durum wheat. The packaging is styled as a postal parcel sent from Italy. Postage stamps, postmarks, hand-drawn illustrations of Italian historical places and an imitation of kraft paper are used. A viewing window allows the buyer to see the pasta inside the box before purchase. Colored stripes of the same saturation and brightness separate the different pasta shapes within the line. The packages are printed on PET film with selective varnish.
Fenyangwang is a liquor packaging created for the thirtieth anniversary of a Chinese distillery. The design is based on the Chinese calendar, a common tool used to record time in daily life and work. A page is torn off each day to mark the arrival of a new day. On this package, calendar pages from thirty years ago are kept in place, showing the brewing date in a retro style. The box is made of cardboard and finished with printing technology. The size is 145 by 90 by 235 millimeters. The aim is to express thirty years of experience.
Jinsha Sauce Liquor is a packaging design created for a Chinese liquor brand. The design presents the historical origins, the geographic background and the quality of the product through illustration. Ancient brewing skills and the distinctive place of production are combined and shown in the mural art style of the Han Dynasty. The front of the box is abstract and recalls Chinese ink and wash painting. Patterns of the ethnic minorities of Guizhou are also included. When the box is opened, the illustration unfolds like a picture scroll.
Swiss biotech company Livinguard developed a textile for reusable masks that inactivates and eliminates bacteria, fungi, and viruses (incl. Covid 19) upon impact. This idea is brought to life in the packaging: The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a graphic depiction of a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. To avoid the mix up of masks among family members, and hence cross-contamination, differently colored adjustment clips come in a separate sleeve to customize each mask.
Continue reading about The Mask that Ate the Virus Virus-eliminating Mask
The Dance of Nature is a set of wine labels created for four wine varieties from four Latin American origins. The labels are printed on recycled self-adhesive paper made with pre-consumer and post-consumer fibers. Each label shows an imaginary landscape where living beings and natural elements exist in balance. The blue hour was painted for the merlot, and the golden hour for the malbec. The artwork was made with watercolors of plant pigments, and the typography was drawn by hand. The labels also serve as a paper sample for wineries and packaging designers.
Judinstrom Beer is a packaging design created for a craft brewery in Montreal, Canada. The packaging uses a standard 473 ml aluminium can, with a label measuring 5 by 8 inches printed by flexography. Scandinavian motifs are presented in a modern interpretation through flat graphic illustrations and a typeface with straight lines and angles. The colour palette combines deep blue, shades of grey and white. The minimalist layout keeps the brand name, beer type and alcohol content readable, while a shared visual core allows further beer styles to be added to the range.
Baltija is a packaging series for a chocolate collection sold in the Baltic region. The name comes from the Lithuanian word for the Baltic Sea, which inspired the design. A lighthouse and a sea scene are illustrated in a classic Victorian style, with wavy forms that suggest the movement of water. No national symbols are used, so the packaging represents the whole region rather than one country. A deep greenish blue tone adds a refined look. The boxes and envelopes are made of paper, printed by offset, and finished with matte varnish and copper foil details.
Himalaya Sheet Mask is a packaging design for a face sheet mask in the personal care category. The system covers five variants and uses a bright color palette, a playful font and a central note to self. Illustrations present the natural ingredients of the product in a soft style. The sachet is printed in CMYK, white and four special Pantone colors. The logo and the image are finished with spot gloss varnish, while the remaining surface is matte. The design is intended to appeal to young buyers in global markets.
Pepsi Mom Handworks is a limited edition packaging series for beverage cans. The series celebrates a collaboration between PepsiCo and the Mom Handworks Cooperative Program of the China Women's Development Foundation. The partnership began as part of the 2019 Bring Happiness Home Chinese New Year campaign. Three collectible cans present Chinese cultural heritage through three different regional embroidery styles. The design promotes the work of the cooperative program and reflects a commitment to local relevance.