Packaging

Discover 1029 award-winning designs tagged Packaging on Believe Design Magazine.

Designer: Zi Huai Shen Project Type: Skin Care Package Category: Packaging

Lavinia

Lavinia is a packaging design for a range of natural skin care products based on plant extracts and biomedical research. The name refers to a princess of ancient Rome, linked with nobility, elegance, wisdom, perseverance and purity. The letter A in the logo carries a plant motif that suggests herbal vitality and professional confidence. The V-shaped mark shows a growing plant and strengthens the visual identity. The set includes a glass bottle of 170 by 50 millimeters, a tag, a wrap and a box of 50 by 50 by 170 millimeters.

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Designer: SHANGHAI GUIJIU GROUP Co., LIMITED. Project Type: Baijiu Packaging Category: Packaging

Family Series

Family Series is a packaging design for maotai flavor Baijiu, created for four major life events in traditional Chinese culture: marriage, birth, birthday and promotion. Each package uses red and gold, colors linked to celebration and nobility. The patterns include luan and feng for marriage, kylin for children, carp and golden dragon for career promotion, and pine and white crane for longevity. The decorative bottle parts are die-cast zinc alloy with a relief effect and gold plating. The two-part cap is damaged when opened, which helps prevent forgery.

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Designer: Hu Jijun Project Type: Wine Category: Packaging

RV wine

RV is a packaging design for a French wine offered as a premium limited edition reserve. The batch is limited to 6,000 bottles of red wine, each holding 750 ml at 13.5 percent alcohol by volume. The visual language refers to the contemporary and sophisticated fashion style of Paris, France, and expresses an exquisite and simple way of living. The label is produced with spot UV, hot stamping and screen printing on recyclable PVC. The aim is to make the brand easy to recognize and remember through packaging alone.

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Designer: Chi Forest Project Type: Functional Beverages Category: Packaging

Alienergy Electrolyte Water

Alienergy Electrolyte Water is a packaging design for a sugar free and calorie free functional beverage. The bottle has a straight form with clean cut edges, giving a modern and sporty appearance. The label is made of a semi transparent material that reveals the clear liquid inside and expresses the hydrating character of the drink. Wide areas of negative space and a limited set of colors convey a minimalist and pure concept. The label material is OPS, a recyclable substitute for PVC. The beverage itself contains no food coloring.

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Designer: Shaofeng Pan Project Type: Pack Design Category: Packaging

XQ Honor of King Club

XQ New Year Gift Box is a packaging design created for a festive gift set. The box was made in 2019, the year of the pig in the Chinese lunar calendar. Red is used inside and gold outside. The center shows a circular pattern formed by couplets, lion dance, lotus flower, carp and battle flag, combined with the twelve constellations. The set holds a gold-plated pig, walk-through notes, commemorative coins, a calendar and a gold-plated pen. Production methods include three-dimensional embossing, drip plastic and bronzing.

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Designer: Mars Team Project Type: Gift Box Category: Packaging

San Pang Dan Melon Seed

San Pang Dan Melon Seed is a gift box designed for packaged melon seeds. The outer box has the shape of a sunflower head and is made of cardboard with a faux leather handle on the top, so the box can be carried like a bag. The cover paper is printed in four colors and finished with a star film with a raised effect, with golden aluminum in the middle. The inner container is made of tinplate and takes the abstract form of a melon seed. The container is divided into two parts, so seeds and shells can be kept separately.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Category: Packaging

Lipton Pop Art Special Edition

Lipton Pop Art Special Edition is a collection of miniature beverage cans designed for the Russian market. Each 250 ml can carries bright graphics inspired by the bold aesthetic of Pop Art and the styles of distinctive artists. The colourful artwork is combined with the playful and imaginative character of the Lipton brand. The aim is to bring part of the gallery experience into stores and to help the packaging stand out on a crowded shelf. The small format is light and easy to carry, so the drink suits consumption on the go.

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Designer: Xianfeng Wu Project Type: Tea Packaging Category: Packaging

Mr.Penguin

Mr.Penguin is a tea packaging design shaped like a penguin. The container body is made of vitreous material, so the spheroidal orange puer tea inside stays visible. A soft wooden cover and a fabric scarf give the package a relaxed and fashionable look. Turning the cover over reveals the face of the penguin character. The form moves away from traditional tea packaging and aims to appeal to younger drinkers of Chinese tea. The empty container can be reused as a storage jar or a vase. Each unit measures 106 by 106 by 240 millimeters.

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Designer: Yang Bo Project Type: Wine Category: Packaging

Xixia King

It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.

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Designer: Guangzhou Cheung Ying Design Co., Ltd. Project Type: Beverage Category: Packaging

Cilly

Cilly is a packaging design for a rosa roxburghii juice aimed at young consumers. The juice is intended to cleanse the palate during meals while offering a healthy and nutritious option. The container is an aluminium can with a capacity of 245 ml. The can measures 65 mm in length, 65 mm in width and 95 mm in height. The graphics combine a graffiti style with pop art. The brand name is placed within an abstract effect of splashing juice. Bright contrasting colours give the can a young and fashionable appearance.

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Designer: Ruikang Xie Project Type: Package Category: Packaging

Eyesight Nutrition

Eyesight Nutrition Package is a gift box created for the 35th anniversary of an optical brand. The box is made of cardboard and measures 290 by 290 by 290 millimetres. Four small boxes are held against the four walls by magnetic fasteners, while a central bucket box holds a calendar, a support base and coupons. Each side presents a pair of glasses for a chosen scene, manuals printed with brand stories and small gifts. The whole structure is assembled by hand. The design connects the brand story with daily working, sporting, entertainment and travel scenes.

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Designer: Wen Liu Project Type: Alcoholic Beverage Packaging Category: Packaging

Mingluye

Mingluye is a packaging design for a baijiu, a traditional Chinese spirit made mainly from mung beans. The bottle shape is inspired by the mung bean, which is also used as a Chinese medicinal material. White vertical bars on the bottle recall the germ of the bean and refer to new life. The bottle body is embossed with patterns of mung bean leaves, stems and fruit, and the cap has a natural earth texture. The outer box is made of special paper with bronzing and embossing. The packaging is kept simple to limit the use of materials.

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