Packaging

Discover 1029 award-winning designs tagged Packaging on Believe Design Magazine.

Designer: Mutian Yu Project Type: Package of Chocolate Eggs Category: Packaging

Smashy

Smashy is a package of chocolate eggs that takes the shape of a hammer. The design joins the form of a hammer with the form of an egg, so the package also looks like an egg with a handle. Smashy can be smashed in any place. Candies then pop out, giving a moment of surprise. The mix inside holds chocolates, crackers, gummies and hard candies. The package measures 155 by 183 by 76 millimeters and is made of plastic. Smashy is intended to renew the old habit of smashing chocolate eggs and to make snacking more playful.

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Designer: Viktoriia Korytina Project Type: Tea Packiging Category: Packaging

Kind Tea is a Charitable Project

Kind Tea is a packaging design for a range of natural teas sold for a charitable project. The tea is made by two boys with Duchenne muscular dystrophy, and sales raise funds for their rehabilitation. The packaging shows a colorful character that reflects the joy of childhood. Three flavors are marked by three color schemes, so each variety is easy to recognize. Every flavor also has a winter version. The format is a 50 gram sachet with a label of 100 by 180 millimeters. Production and assembly were kept simple and economical, because the boys prepare the packages themselves.

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Designer: PepsiCo Design and Innovation Project Type: Food Packaging Category: Packaging

Lay's Flavor Swap Influencer Kit

Lay's Flavor Swap Influencer Kit is a food packaging design created for a summer program that brought the flavors of Funyuns and Doritos to Lay's chips. The packaging combines the current Lay's bag design with the brand colors of each flavor: blue for Cool Ranch and green for Funyuns. A pattern of concentric rings recalls the shapes of the original chips and highlights the collaboration between the brands. A collective influencer kit was also produced and delivered to media personalities to start discussions about the program.

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Designer: Antonia Skaraki Project Type: Packaging Category: Packaging

The Wine Barrel Classic

Designers presented the wine barrel in its natural environment, the barrel. They used codes of wine tasting (cellar, barrels, flows) and broke the stereotypes of bottled wine and designed the packaging so that The Wine Barrel communicates the quality of a wine taken directly from the barrel and reversed the established idea that good wine can only exist in a glass container.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Packaging Category: Packaging

Bubly Bounce

Bubly Bounce is a beverage packaging design for a caffeinated sparkling water line. The packaging extends an existing sparkling water range and signals the addition of caffeine without moving into the visual language of energy drinks. Bold and bright colors, bubbles, friendly greetings and smiles are kept, so the brand stays easy to recognize. The design also communicates the use of two flavors in one drink. The system is intended to appeal to current buyers and to stand out clearly on the shelf.

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Designer: Yuchen Han Project Type: Dog Food Packaging Category: Packaging

Zhen Hao E

Zhen Hao E is a packaging series for dog food and dog snacks. The design draws on Chinese culture by presenting dogs as ancient emperors of different ages. In China, dog owners are often described as officials who serve their pets, and this idea shapes the illustrations. Cartoon dog characters indicate the size group, separating small dogs from medium and large dogs. Different colors separate dog food from snacks, so the range is easy to understand. Recycled paper, corrugated paper and aluminium foil bags are used.

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Designer: Angela Spindler Project Type: Packaging Category: Packaging

Hightail

The agency was commissioned to develop the brand name, tone of voice as well as visual identity and packaging design for an innovative motorbike helmet accessory. The brief had a number of specific criteria, the packaging was to have a unisex appeal, to be reusable, enable high product visibility and be light weight for cost effective freight. The sleek and unique multi layered film pouch was designed to meet all of the client's requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.

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Designer: Parham Elahi Doust Project Type: Packaging Category: Packaging

Sorkhab

Sorkhab Brow Soaps are made out of vegan and animal cruelty-free ingredients. For that reason, they wanted to make sure that the packaging also resonates with the nature of its content and that is why they chose wood as their main material. The smooth outlines of the package may catch the buyers' attention, even more. The product inside (soap) is made out of 100 % vegan materials, its package also conveys the fact that it is eco-friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other.

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Designer: Izabela Jurczyk Project Type: Packaging Category: Packaging

Bethru

Bethru is a packaging design for a household cleaning range based on solid tablets and a reusable spray bottle. The tablets are made of 93 percent natural ingredients and are vegan, cruelty free and free of microplastics. Each tablet dissolves in tap water and produces 300 milliliters of cleaning liquid. The spray bottle is bought once and reused many times, which reduces plastic waste. The tablets are wrapped in paper and the boxes are made of recyclable paper. The colors and forms of the packaging are drawn from nature.

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Designer: Beijing Xiaoguan Cha Company Limited Project Type: Packaging Category: Packaging

Original Tea Capsule

Original Tea Capsule is a tea packaging designed for the Cteao tea machine. The outer form follows the shape of a leaf and its veins, and each package color refers to one kind of tea. An invisible dot matrix on the sealing film allows the machine to recognize the tea inside and select a suitable brewing plan. The interior structure divides the water into four channels, so the leaves are fully soaked and extracted several times. Nitrogen filling and aluminum films at the top and bottom protect the leaves. The capsule measures 82 by 54 by 28 millimeters.

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Designer: SHINGO FURUSHO Project Type: Tarts Packaging Category: Packaging

BeeHacchee

BeeHacchee is a packaging design for a honey cheese tart. The box is hexagonal and recalls a beehive, giving visual form to the honey concept. The package is formed from a single piece of cardboard and measures 224 mm in width, 195 mm in depth and 44 mm in height. Kraft paper gives a casual and approachable impression, while a yellow border printed across the surface adds contrast. Yellow printing on kraft paper is difficult, because the color sinks into the paper, so a highly skilled printing partner was engaged to achieve the intended result.

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Designer: Blackandgold Design (Shanghai) Co., Ltd. Project Type: Milk Category: Packaging

Satine

Satine Jersey is packaging designed for a premium Jersey milk product. The design uses an Art Deco style to express luxury and to reflect the origin of the milk. The background is covered in Satine green and the logo is treated in gold. Golden line illustrations show a British landscape and a Jersey dairy farm, framed by the London Eye. The product name is placed within a European sealing wax motif to suggest British tradition. The inner pack is made of aluminium foil and the outer box of iridescent silver paper.

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