Packaging

Discover 1029 award-winning designs tagged Packaging on Believe Design Magazine.

Designer: Jin Zhang Project Type: Gift Box Category: Packaging

Zhu Xixi

2022 is the year of the tiger in the Chinese lunar calendar. The most direct way is to use tiger graphics. The designer uses the similar pronunciation of tiger and blessing in Chinese, and uses five tigers to express wu fu lin men (a Chinese idiom, commonly used in New Years). use idioms and graphics to form double New Year's blessings. Bold orange and green contrasting colors make the whole package more stylish. The box can be used as a decorative painting, and at the same time, there is a colorable tiger picture for people to interact.

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Designer: Jin Zhang Project Type: Packaging Category: Packaging

Jinlongquan Yanzhi

Jinlongquan brand has been in Hubei for more than 40 years. This time, it creates a series of beer that can represent Hubei culture. The designer uses Chinese calligraphy to express the dialect culture. At the same time, he paints the most representative buildings and water system in Hubei (Hubei has the reputation of being a province with thousands of lakes), characters and consumption scenes, and integrates more flavor of life and sense of fashion. People can talk about the dialect on the bottle. Take a look at your hometown in the illustration to enhance the interaction with consumers.

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Designer: Jiabei Jiang Project Type: Beverage Packaging Category: Packaging

BrokenTopBrewing Co Beer

Broken Top Brewing Co Craft Beer is a beverage packaging design created for a small batch craft beer brand that makes IPA and pilsner. The graphic pattern is inspired by vintage toys. An integrated logo adapts to the color scheme of each product line and merges with the pattern to create a visual illusion. The cans are made of blue aluminum, customized to reach a deep navy tone that is rare for aluminum cans. Ultra-high speed ink-jet printing with a white ink layer makes the graphics more vivid. The standard 211 body can holds 12 ounces.

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Designer: Blackandgold Design (Shanghai) Co., Ltd. Project Type: Ice Cream Category: Packaging

Nestle

Mr. Banana is a packaging design created for an ice cream product sold in China. The design returns a heritage brand to the market with a new visual identity based on rap music instead of rock music. A large pair of sunglasses is printed on each pack, so the product stands out inside crowded freezer cabinets. Nine sunglasses versions carry different phrases, allowing consumers to choose a pack that matches their personality or to collect all of them. The ice cream is wrapped in aluminum foil, and the outer box is made of eco-friendly paper with a gold stamped logo.

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Designer: Musa Çelik Project Type: Packaging Category: Packaging

Messenger Angel

This design is for a brand established decades ago and has a nostalgic impression in the eyes of the customers. The packaging involves a mythological visual world with color transitions around the angel symbol. The floral structure in the bottle design refers to the brand's scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of fragrances overflowing out of the bottle. The design aims to create a new, modern look for a historical brand.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Packaging Category: Packaging

Mirinda Vintage Special Edition

Mirinda Vintage Special Edition is a packaging design for a soft drink. The label places the orange shaped logo at the center, with the Mirinda name set in rounded, bubble like lettering that differs from the current brand type. Glass bottles are used so the drink stays visible, and plain white caps complete the retro appearance. The design combines historic brand cues with a simple modern style. The result is a collectable package intended for young consumers and for people already familiar with the brand.

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Designer: Shiping Zou and Qinggang Xie Project Type: Sealed Fresh Can Category: Packaging

Infant Milk Powder

Infant Milk Powder Sealed Fresh Can is a packaging container for infant milk powder. The can is compact and light in weight. The lid has an internal multi-point structure with a double sealing layer between the top and the bottom lid, which improves the sealing performance and keeps the milk powder fresh after the can is opened. A strap hinge makes the lid close by itself below 90 degrees and stay open above 90 degrees, so preparation is not blocked. A damping device slows the closing motion, and a click sound and a groove confirm that the lid is shut.

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Designer: zhen yang Project Type: Packaging Category: Packaging

Jade Screen Flute

Jade Screen Flute is a packaging design for a bamboo flute. The box is made of environmentally friendly paper with a texture similar to bamboo. The paper is folded into the shape of bamboo joints, so the package matches the material of the flute inside. The design also incorporates the concept of the musical staff to reflect the musical character of the product. The box measures 55 by 45 by 490 millimeters. The packaging is recyclable and presents the flute as a natural and ecological product.

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Designer: Sungoo Design Project Type: Liquor Packaging Category: Packaging

Chuankui

Chuankui is a packaging design for liquor, inspired by the culture of Sichuan, China. The name means Sichuan leader. A panda illustration formed from green bamboo leaves covers the bottle and recalls the mountains and bamboo forests of the region. A hollow panda paw shape is placed on another part of the bottle, so the package is easy to hold. The cap takes the form of a bamboo knot with carved bamboo leaves. The packaging is made of degradable materials, which supports the ecological intent of the design.

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Designer: WEIWEI ZHANG Project Type: Water Packaging Category: Packaging

Puzzle

Puzzle is a packaging design for bottled water distributed on a university campus. The label presents a maze graphic built from learning tool elements such as pens, ink, a compass, a pen knife, pushpins and needle pens. Paradoxical space illusion and a 2.5D form give the pattern depth. The label is made of PET material and printed in four colors, while the date is laser printed. The package is offered in seven colors, each carrying one Chinese character, so seven bottles placed together form the phrase meet a better self.

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Designer: Baidu Online Network Technology (Beijing) Co., Ltd Project Type: Packaging Category: Packaging

New Year Gift

New Year Gift is a gift box created for the users of a Chinese input method application. The outer container is a basket made with the traditional thin-strip bamboo weaving craft, so the basket can be kept and reused after opening. The bellyband can be folded into a tiger cap for children, which reduces packaging waste. Inside the box are a calendar and traditional New Year painting plates. The calendar cover is produced with the Fengxiang woodblock printing craft. The set invites families to try these crafts at home.

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Designer: Giovanni Murgia Project Type: Wine Labels Category: Packaging

KannuNaUm

The design of the KannuNaUm wine labels is characterized by its refined and minimal style, obtained by searching for symbols that can represent their history. Territory, culture and passion of vinegrowers of the "Land of Longevity" are condensed into these two coordinated labels. Everything is enhanced by the design of centenarian grapevine that has been made with the technique of gold poured in 3D. An iconographic design that represents the history of these wines and with them the history of the land from which is born, Ogliastra the Land of the Centenaries in Sardinia.

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