Believe Design Magazine

Believe Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Mtn Dew AMP Game Fuel Launch Packaging

PepsiCo Design and Innovation Packaging Packaging Saturday, 16 August 2025

Mtn Dew AMP Game Fuel Launch

Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers.

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Wulianghong Liquor Packaging

INFINITY STUDIO Liquor Packaging Packaging Friday, 15 August 2025

Wulianghong

Wulianghong is a liquor packaging design inspired by the screen, a traditional item of Chinese furniture. The package brings together three representative Chinese elements: Chinese red, the peony flower and embroidery. A three-fold structure protects the bottle and displays it at the same time. When opened, the package resembles a folding screen, and the bottle stands like a collected object on a display shelf. Inlaid window frames and embroidery add an artistic effect. The package measures 225 mm in width, 115 mm in depth and 215 mm in height.

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Shiwanyubingshao Liquor

Zhipeng Zhang Liquor Packaging Thursday, 14 August 2025

Shiwanyubingshao

Shiwanyubingshao is a packaging design for a Chinese liquor. The design uses the lion dance, a traditional Chinese performance, as its main visual theme. The bottle is made of glass with a black transparent sprayed finish, and the bottle shape is based on ancient Chinese wine containers, with gilded details. The outer box is made of black special paper with a stamping process. An illustrated lion head is placed on the top of the box. Opening the box reveals the lion head color and adds a sense of ceremony to the act of drinking.

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Ecological Journey Gift Box Honey

Pufine Creative Honey Packaging Wednesday, 13 August 2025

Ecological Journey Gift Box

The design of the honey gift box is inspired by the "ecological journey" of Shennongjia with abundant wild plants and good natural ecological environment. Protecting the local ecological environment is the creative theme of the design. The design adopts traditional Chinese paper-cut art and shadow puppet art to show the local natural ecology and five rare and endangered first-class protected animals. Rough grass and wood paper is used on the packaging material, which represents the concept of nature and environmental protection. The outer box can be used as an exquisite storage box for reuse.

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Xiaohutuxian Xinyouran Wine Boxes

Pang xinyu Wine Boxes Packaging Tuesday, 12 August 2025

Xiaohutuxian Xinyouran

Xiaohutuxian Xinyouran is a packaging design for liquor bottles. The box is shaped like a bamboo slip, the writing surface used in ancient China before paper. The box opens in the same way as a bamboo slip book, so opening the package recalls opening a book of wisdom. Inside, a pair of Chinese ink paintings shows a range of mountains, a traditional symbol of wisdom. The mountains are drawn with two-dimensional codes, joining Chinese culture with modern technology. The package is made of cardboard and measures 150 by 120 by 300 millimeters.

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Xiaomi Watch Smart Watch

Xiaomi Smart Watch Packaging Monday, 11 August 2025

Xiaomi Watch

Mi Watch Li Bai is the packaging designed for a smart watch. The box is made of paper and holds a paper pulp tray, so no plastic is used. A three-dimensional hologram is applied to the dial area of the package. Water ripples appear to flow when the box is viewed from different angles. Embossed printing and a special ink reproduce the look and texture of the dial and the strap. The watch rests on a raised part of the tray instead of a recess, so the watch appears to float. The package measures 295 by 79 by 49 millimeters.

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